STIC / BARK Box investor stream notes - --
Estimated merger date mid-April
Paperwork filed on Monday of this week.
---Net rev - fy2021 = 369m, 65% growth yoy. Gross margin of 60%+.
--Everything sold is designed and created for them, which results in higher gross profit. Chewy on the other hand acquires 3rd party (at the moment) which means less margin.
--1.1 milly subs, over 7 million customers to date.
-- 87% of revenue is recurring revenue. Retention is 94.4%, 5.6% churn (primarily made up of 1 month subs who sign up to test).
--Main focus for future is the food opportunity, Bark Eats - tailored food for your dogs breed, age, weight, etc - food will evolve with your dog as it ages to give tailored food (it takes the guess work out of feeding your dog in a healthy way). This is currently available in Columbus, expansion into more states coming.
-- Bark Eats goes deep into your dogs nutrition, they even have a dog nutritionist call customers to ask specific questions (ie allergys etc)
--Home, Health, Play & Food is the focus over next years. Home (dog beds) aim is to become top dog bed on Amazon.
--They realise people don't want to always sub, and won't be a subscription only company - so they are growing more into retail stores (across 23k stores) so you can pick them up.
-- They are looking at international expansion and is in the plans, sounds early stage.(edited)
--Over 90% of the subs are committing to 6 or 12 month contracts, helps with planning, cost control and relationship building.
--No plans for a 'Meow' box right now, they want to stick with what they love right now, but open to the idea in the future.
--Advertising primarily on socials (organic & paid) - but started to lean into TV, Podcasts, etc. Roughly 20-25% of customers are organic.
--In discussions with CHEWY to have products on the shelf - already in pet co etc.
-- Cost of acquisition for customer is 40-50. Lifetime value of $275 gross profit (around 5 times the return) Aim for the 4 - 5 x range for return on acquisition.
-- SPAC money to be used primarily on advertising for the eats, home and health - expanding marketing teams etc. Also to be used on systems. Around 10% of money to be used on warehouse & distribution.