The payoff on this one kind of sucked as well. It was way better before he hired a team of detectives and then eventually gave up.
I guess it would have been satisfying for them to catch them, but I found it intriguing that they couldn't put it all together. The hardest parts to read were his emails to Ashley. I can't believe he shared something that pathetic with the rest of the world. Much like Manti Te'o, he seemed to live in this duality of understanding it was a hoax but talking about it like it was real.
The human mind is a fascinating thing. You want something to be real so badly that you ignore all of the warning signs.
Like when he's trying to come up with a "reasonable" explanation why no one at Elle knows her, but it's still possible she works there. Agree with Pickles, the emails were definitely a big part of the letdown. He does a good job with the setup.
You get this sense that something big is going to happen when Troy gets involved. He gets a solid lead in the Kim Daniels thing. And then, he just instantly pops the balloon with those emails in one shot. If I was one of the people on his team that had put man hours into this, that would have been a pretty big letdown. The imagining Harvard chick riding a donkey in Greece part instead of even trying to follow that lead pretty much blew as well. It just seems that they put a lot of effort in to give up so quickly on the few solid leads that did turn up. As a whole, big thumbs down on the second half of the story.
Incidentally, I've had several Facebook friends requests from hot women, but I just reject when I have no idea who they are. I guess you might react differently if you were single, but it seems pretty strange how people get themselves so involved in something that obviously has a high probability of being a scam.