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http://www.adweek.com/tvnewser/q1-2017-ratings-msnbc-has-best-quarter-ever/324683
Q1 2017 Ratings: MSNBC Has Best Quarter Ever
It was a record-setting quarter for MSNBC, one which included the network’s largest total quarterly audience ever in many key dayparts, including its weekday prime time and total day. In addition, MSNBC earned a quarterly victory over CNN in total prime time viewers.
MSNBC is now the fastest growing cable news network, up +61 percent in prime time viewers and up +49 percent in the prime time demo versus the same quarter in 2016.
In Total Day, MSNBC was up +55 percent in total viewers and +40 percent in the demo.
Here are MSNBC’s ratings for Q1 of 2017:
Morning Joe posted its most-watched quarter ever, and the largest 6 – 9 a.m. quarterly audience in network history. Joe and Mika also capped off March 2017 by beating CNN in total viewers for the 25th straight month and posting a year-over-year total viewer gain of +43 percent.
One of the newest members of the MSNBC family, Greta Van Susteren provided the network with solid numbers in the 6 p.m. hour. For the Record delivered the time period’s best total viewer and A25-54 audiences for a quarter since Q4, 2012. While MSNBC remains behind Fox News and CNN at 6 p.m., it delivered more year-over-year audience growth than its competition: up +59 percent in total viewers, and up +74 percent in the A25-54 demo.
Q1 2017 Ratings: MSNBC Has Best Quarter Ever
It was a record-setting quarter for MSNBC, one which included the network’s largest total quarterly audience ever in many key dayparts, including its weekday prime time and total day. In addition, MSNBC earned a quarterly victory over CNN in total prime time viewers.
MSNBC is now the fastest growing cable news network, up +61 percent in prime time viewers and up +49 percent in the prime time demo versus the same quarter in 2016.
In Total Day, MSNBC was up +55 percent in total viewers and +40 percent in the demo.
Here are MSNBC’s ratings for Q1 of 2017:
- Prime time (Mon-Sun): 1,434,000 total viewers / 337,000 A25-54
- Total Day (Mon-Sun): 776,000 total viewers / 183,000 A25-54
Morning Joe posted its most-watched quarter ever, and the largest 6 – 9 a.m. quarterly audience in network history. Joe and Mika also capped off March 2017 by beating CNN in total viewers for the 25th straight month and posting a year-over-year total viewer gain of +43 percent.
One of the newest members of the MSNBC family, Greta Van Susteren provided the network with solid numbers in the 6 p.m. hour. For the Record delivered the time period’s best total viewer and A25-54 audiences for a quarter since Q4, 2012. While MSNBC remains behind Fox News and CNN at 6 p.m., it delivered more year-over-year audience growth than its competition: up +59 percent in total viewers, and up +74 percent in the A25-54 demo.
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