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Burger King Using Depression As Marketing Tool? - Your Thoughts? (1 Viewer)
- Thread starter Joe Bryant
- Start date
Courtjester
The Town Drunk
People are going to complain about everything no matter what.
Burger King does nothing for mental health awareness they get ripped
Burger King tries to do something by pairing with another company to raise awareness they get ripped.
Good for them for at least Trying to do something.
Burger King does nothing for mental health awareness they get ripped
Burger King tries to do something by pairing with another company to raise awareness they get ripped.
Good for them for at least Trying to do something.
BoltNlava
Footballguy
Long ago and a time far far away many in this industry would shun a suggestion to use this advertisement strategy with many broken ashtrays and empty bourbon bottles broken over that idiot. I miss those days. I do not like this at all. How about the like meal? Based on how many likes you have a discount will be applied? Now that makes sense!
That one guy
Footballguy
I suppose I’ll defer to the MHA as to the favorabilty of the partnership and campaign; they obviously found value in it. That said, and with a wife who has experienced mental health battles, it feels ineffective in messaging
Ilov80s
Footballguy
Don Draper basically tore this picth up when they suggested the Licky Strike campaign should be centered around a death wish. To be fair though, Don’s counter was “it’s toasted” which is basically what Burger King has been using for years with their “flame broiled” line.
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Terminalxylem
Footballguy
As far as I can tell, the campaign is aligned with mental health awareness, not just dealing with stress.
Terminalxylem
Footballguy
I don’t think anyone expects Burger King to be involved in mental health awareness.
Ilov80s
Footballguy
You have really heard a person complain that Burger King wasn’t doing enough for mental health? I mean outside of their food being bad for you.
Ilov80s
Footballguy
Certainly feels like an excuse to be edgy (DGAF Butger?), get lots of attention and get in a dig at McDonalds.
NotSmart
Footballguy
Courtjester
The Town Drunk
You are right--completely right.
I grew up watching the Jerry Lewis Telethon. We would get our pennies together and donate. As kids. we really felt like we did something. The excitement came when Jerry would change the numbers over to another million and the crowd went wild. The big companies would come on and give Jerry the big checks and no one said well 7-11 or Anheuser Busch are just giving those checks so people will consume their product.
That's what we have here. People are going to eat at Burger King--that is a given. if one person benefits from this campaign, it is awesome.
This is a serious, way under-reported and under financed, problem in this country (and one that hits close to home). Any company willing to step up and help at all is appreciated, IMO.
Ilov80s
Footballguy
I’m not sure maybe you know, how much is BK giving to mental health wth this campaign?
Man of Constant Sorrow
Footballguy
This just makes me sad.
Man of Constant Sorrow
Footballguy
I voted - on the fence.
Being diagnosed with bipolar, I always welcome added awareness and reduced stigmatization.
However, I am not sure how effective this is. I need to think about it more.
Love the shtick here too. Humor is the way I like to expand awareness and keep my own mood light and in perspective.
Being diagnosed with bipolar, I always welcome added awareness and reduced stigmatization.
However, I am not sure how effective this is. I need to think about it more.
Love the shtick here too. Humor is the way I like to expand awareness and keep my own mood light and in perspective.
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