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***2016 MLB Playoff thread: Cubs win for first time since sliced bread hit market (1 Viewer)

gump said:
Ridiculous business update of the day.  Initial sell-thrus driving huge reorders, before a lot of non-'Locker Room' product has even shipped.

Cubs WS alone is 25% larger than the best entire Postseason on record.  75% larger than '04 WS.  Tough to compare accurately over the years with rights changes, system changes, etc...but we'll have some details out to the media soon.
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You told us a couple years ago if the Cubs ever broke through and took the Series it would shatter every merch record... is this level of sales a surprise?

 
Bruce Dickinson said:
You told us a couple years ago if the Cubs ever broke through and took the Series it would shatter every merch record... is this level of sales a surprise?
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Absolutely!  We've been working on forecasts (so we had enough tee blanks in the right color) for a year...and we've been using '04 as a benchmark with a +25% ceiling off that...now we're +75%.  We've pulled miracles to execute.  Try buying any cap you want right now...they can only make so many.  We made to actual demand.

 
gump said:
Absolutely!  We've been working on forecasts (so we had enough tee blanks in the right color) for a year...and we've been using '04 as a benchmark with a +25% ceiling off that...now we're +75%.  We've pulled miracles to execute.  Try buying any cap you want right now...they can only make so many.  We made to actual demand.
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So '04 was the biggest factor? How do you calculate the number of casual Cubs fans that would get drawn in during a title run? People that don't normally buy anything. Or the complete bandwagon jumpers that don't even know baseball is a 9 inning game? Those have to be difficult to pinpoint for any market let alone this one. How much did the Cubs recent playoff appearance help, even though they didn't get to the WS?

 
Bobcat10 said:
So '04 was the biggest factor? How do you calculate the number of casual Cubs fans that would get drawn in during a title run? People that don't normally buy anything. Or the complete bandwagon jumpers that don't even know baseball is a 9 inning game? Those have to be difficult to pinpoint for any market let alone this one. How much did the Cubs recent playoff appearance help, even though they didn't get to the WS?
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'04 was the benchmark due to the Sox winning, not the Cubs getting to the NLCS.  That's the largest event on record, broke a long-standing drought, big market, etc...so was the best data we could use.  We have so much history in all leagues regarding Champ results vs normal in-season performance.  But it's impossible to forecast bandwagonners...and the tougher thing about the Cubs was that their true fanbase seemed to be hesitant to commit, due to their history of getting heart-broken.  So we did have WS Champ 'if win' numbers from last year for the Cubs...because that deadline is prior to the end of the LCS and them losing to the Mets...but it was ridiculously low compared to what actually happened.  They didn't believe last year.  It's an impossible business to execute flawlessly...very complex...but having a lot of teams performing well all season in the same color (royal) was a big help.

 
I also heard MLB did away with sending all the losers gear to 3rd world countries. Instead they are destroying them this year. There are some sad Africans out there. But I guess that makes like 10 Native Americans happy. No idea why they did this. @gump do you get the merch back to destroy or the retailers are instructed to send to some tshirt destruction company?

 
Two things:

1) WTH with that bunt attempt.

2) I keep seeing a lot of people being like "Oh, Cubs fans are going to be THE WORST now that they've finally won. Ugh. Don't be #######s, Cubs fans." Know who's really the worst? The people that say that. There are approx 500 million Cubs fans worldwide (including a ton in Saudi Arabia, actually true), of course some of them are going to be goony. Some will be cool, some are going to be happy. Some are probably turned off and don't care after they puked their stomach lining out after realizing they've got 7 years left of this Jason Heyward ####.

I get it, man. The Warriors were everyone's favorite for a year, now they (and us fans) are ########s in everyone's eyes. Oh sure, ONE GUY got beat up in a bar, and ONE superstar/generational player jumped on the 'wagon. We're all techno-libertarian mini-Thiels, 3-1, your PF is a sociopath, so on. 

I think my point is to assume positive intent, don't jump to any conclusions. We can't know the hearts of 700 million Cubs fans, Fanbases span all colors of the rainbow.

Except Red Sox fans. #### those guys.

 
Good Posting Judge said:
Two things:

1) WTH with that bunt attempt.

2) I keep seeing a lot of people being like "Oh, Cubs fans are going to be THE WORST now that they've finally won. Ugh. Don't be #######s, Cubs fans." Know who's really the worst? The people that say that. There are approx 500 million Cubs fans worldwide (including a ton in Saudi Arabia, actually true), of course some of them are going to be goony. Some will be cool, some are going to be happy. Some are probably turned off and don't care after they puked their stomach lining out after realizing they've got 7 years left of this Jason Heyward ####.

I get it, man. The Warriors were everyone's favorite for a year, now they (and us fans) are ########s in everyone's eyes. Oh sure, ONE GUY got beat up in a bar, and ONE superstar/generational player jumped on the 'wagon. We're all techno-libertarian mini-Thiels, 3-1, your PF is a sociopath, so on. 

I think my point is to assume positive intent, don't jump to any conclusions. We can't know the hearts of 700 million Cubs fans, Fanbases span all colors of the rainbow.

Except Red Sox fans. #### those guys.
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you're so gay

 
Good Posting Judge said:
Two things:

1) WTH with that bunt attempt.

2) I keep seeing a lot of people being like "Oh, Cubs fans are going to be THE WORST now that they've finally won. Ugh. Don't be #######s, Cubs fans." Know who's really the worst? The people that say that. There are approx 500 million Cubs fans worldwide (including a ton in Saudi Arabia, actually true), of course some of them are going to be goony. Some will be cool, some are going to be happy. Some are probably turned off and don't care after they puked their stomach lining out after realizing they've got 7 years left of this Jason Heyward ####.

I get it, man. The Warriors were everyone's favorite for a year, now they (and us fans) are ########s in everyone's eyes. Oh sure, ONE GUY got beat up in a bar, and ONE superstar/generational player jumped on the 'wagon. We're all techno-libertarian mini-Thiels, 3-1, your PF is a sociopath, so on. 

I think my point is to assume positive intent, don't jump to any conclusions. We can't know the hearts of 700 million Cubs fans, Fanbases span all colors of the rainbow.

Except Red Sox fans. #### those guys.
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I get the Red Sox fan hate, I think.  What I don't get is how Yankee fans get a pass.  The only thing worse than being a Yankees fan, is if you're a Yankee/49er/Laker fan.

 
chet said:
7th largest gathering in human history.
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What a weird list:

1. Kumbh Mela pilgrimage, India, 2013 - 30 million

2. Arbaeen festival, Iraq, 2014 - 17 million

3. Funeral of CN Annadurai, India, 1969 - 15 million

4. Funeral of Ayatollah Khomeini, Iran, 1989 - 10 million

5. Papal gathering in the Philippines, 2015 - 6 million

6. World Youth Day, 1995 - 5 million

7. Chicago Cubs World Series celebration - 5 million

8. Funeral of Gamal Abdel Nasser, 1970 - 5 million

9. Rod Stewart concert, Brazil, 1994 - 3.5 million

10. Hajj pilgrimage, Mecca, Saudi Arabia, 2012 - 3 million

11. Anti-war march, Rome, 2003 - 3 million

 
I thought baseball was America's #4 sport? The sky high TV ratings, the parade crowd, the t-shirt selling is all very confusing to me. 

 
Doctor Detroit said:
Obtuse? 

Well, lets go back to this little gem then. 

Not even close 
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I pretty clearly meant for the entire year and not just one series, and already posted like 15 different things that supported that, but :shrug:

it was obviously a great playoffs for MLB. Their ratings and numbers will almost definitely return back to the mean of the Cubs don't make the playoffs next year. 

 
There's still a part of me that is waiting for it to not be true, to have the rug snatched out from under me.  I'm still in shock.

The summer days spent scouring the neighborhood for pop bottles (you turned them in and got 10 cents each) in order to get a bleacher ticket seem like yesterday.  Loved the old school bleacher bums, who were downright vulgar back in the day.  The things I heard them ask Garry Maddox and Bake McBride to do shivered me timbers.  And there's nothing quite like a good argument about whether Tim Blackwell was better than George Mitterwald to pass a long summer afternoon.  It was a different time back then, when a six year old kid could jump on the L, catch a game, have a dog, make a smart alack crack at Rusty Staub, and be back home by supper.  This championship has been a long time coming.

Side note: I thought the Cubs bits on SNL were pretty good this week.

 
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