This is a really strange title for what is going on with him. I'm not sure a new media manager would help.
A little history. These allegations resurfaced when Hanibal Burress referenced them in a comedy set, and the clip went viral on social media. As this was occurring, someone in Cosby's social media camp, on behalf of Cosby, posted a challenge to the Socialsphere to "Meme Me". As you may imagine, the Meme was not cute and celebratory like some 25 year old social media maven probably thought it would be - rather it was squarely rooted in a rape theme. As news of this was spreading like a wild fire, this thread was started.
In a strange twist, if the "Meme Me" gauntlet were not thrown, it's quite likely that this story would have again died.