This day in age, I have no idea why this isn't already a standard at most places. Odd that a wing place, where your hands are going to be covered in succulent hot sauce, is the place to finally get this going.
they are not
chilis is already doing it and the company has a lot of other clients. and none of this means that IF this is successful some jobs won't be lost. What it means is there are a lot of reasons to do this and replacing all waiters and waitreesses is really not necissarly a driving factor. You are still going to need people to answer questions, to assist those who cannot or will not use the tablets, and to make it seem more welcoming. Labor is certainly a factor, but to say the ACA is driving this is just being a political hack.
The tablets are made by a Dallas company called
Ziosk and also can be found at some Applebee’s (
DIN) and Uno Chicago Grill restaurants. Here’s a look at the consumer psychology by which a glowing screen discreetly encourages diners to spend more.
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1. Leaving bigger tips by default. Despite being less reliant on waiters, diners end up tipping about 15 percent more on average, according to data from Ziosk. At Chili’s, for instance, the default suggestion on the tablet is set at 20 percent—a generosity-enhancing strategy that has also proven effective in
New York City taxis, which are now equipped with back seat monitors. At the table, diners can go lower or higher than the suggested tip before paying—but unless the service was awful, who wants to be a Scrooge?
2. A bigger appetite for appetizers. Ever arrive at a restaurant starving? By eliminating the wait for a menu, tablet can boost impulse orders at the start of the meal—especially when photos of appetizers are streaming across monitors. Ziosk says tablets have increased starters sales by 20 percent at restaurants that offer them, although Chili’s hasn’t put its appetizer menu on the tablets.
3. Overcoming resistance to dessert. Those table-top tablet screens are a constant temptation. At Chili’s, pictures of molten chocolate cake and other sweets pop up while diners are still on the main course. Dessert sales are up about 20 percent as a result, the company said, and customers are ordering more coffee, too. Ziosk says that overall, its devices boosted clients’ dessert orders by about 30 percent.
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4. Paying to keep the kids busy. Chili’s offers unlimited games on the tablets for $0.99, and the chain shares this revenue with Ziosk. The restaurant says about customers at one in 10 tables pay to play during the meal, providing an additional source of revenue and perhaps even a few minutes of distraction in which weary parents can finish their meal.
5. Despite the extra eating and entertainment, diners get out faster.Ziosk estimates that its system can shave up to five minutes off the meal since diners don’t have to ask for the bill or wait for change. That doesn’t sound like much, but during busy lunch hours, this can help restaurants increase traffic, says John Regal, chief marketing officer.