She also <> the young ladies at this place, so I agree that it isn't as enjoyable coming from a Nebraskan Broom Hilda.Not sure if Omaha, NE is considered southern?Living down in NC for a while now and it is pretty common. The place I get my haircut has some very nice looking younger ladies. Yes, that is one of the reasons I go there. I made an appointment a few weeks ago and the receptionist said sweetie a few times and in her southern accent (and knowing what she looked like) it was very nice. I wholeheartedly support the use for southern ladies and agree with above that when a man says it, there is nothing but creepiness.