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Facebook Ad metrics not matching Google Analytics - anyone help? (1 Viewer)

Abraham

Footballguy
I launched a new project last week after a fair amount of work building the website.  It's a good idea, there is a market for sure, and I think the pricing is totally reasonable for the expected benefit.  I've spent right around $100 on Facebook Ads and it shows I've had approx 650 conversions (website clicks).  And zero sales.  That's really really terrible, even though the clicks have cost about .15 each.

But then I logged into my Google Analytics account and it's showing about 60 clicks and none between Friday and today even though I was running ads all weekend.  I'm hoping that perhaps the low conversion rate (zero) is because I'm not really getting the clicks FB is reporting.  But if that's the case, how do I fix it?  

 

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