I own a small pool company, and have started a few losers too. So I have experience in what NOT to do too, which is important.
might be fun to help each other out.
Currently, im considering starting facebook ads. I could use some knowledge.
1) Advice 1. NEVER EVER talk or use YELP
Hi,
been in business since 2012, and have some experience with FB ads (which are now also IG ads since FB bought IG)
My experience with click-based advertisement is that I don’t entirely trust it.
You’re paying for reach. Much of the reach you’re paying for are your own followers, because FB put a governor on your followers ability to view your content until you pay to show it to them. It’s how they monetized. It was a crappy predatory plan then and it remains a crappy predatory plan now.
They also data mine your followers friends - that’s the expanded reach.
Partly I don’t advertise there because I don’t want to give them money as I believe they’re an evil company that actively does harm by failing to filter bad actors who use FB to flood the zone with crap in attempt to influence people to believe that masses of users believe certain things, when most of the time it’s 1 person who controls multiple groups. Often an “I love puppies” meme group will shift to a hard right political group overnight, but I digress.
Mainly I don’t use them because I’ve done some experimenting where I ran ads, and FB told me my website received 1000 clicks (or whatever) and I’ll go check my website’s reporting and see that it generated ~50 clicks.
Since I’m paying for each click, I don’t love when those numbers don’t match.
So speaking at a high level, I’m not a big fan of FB advertising.