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Fellow Gen Xrs: Friend launching digital magazine aimed at Gen X - What should it discuss? (1 Viewer)

Koya

Koya

Footballguy
A friend of mine who has solid reporting, editing, publishing and PR chops is lunching an online platform aimed at Gen X (and our friends, as if we HAD any with our sardonic sarcasm).

From her email to me and some others she has enlisted: 

"Conceptually, the mag will bring to life how the slacker generation actually has succeeded in living well and doing good for society"

Where else has our generation almost literally grown up together as adults (for us old timers here) as in this message board... and who is doing better and more good than all of us high six figure salaried model wife having FFAers?

Seruously, I want to provide some ideas to her on topics, approach, which hair loss ads are effective.   Have at it...

 
Perhaps it should discuss how stupid it is to label an arbitrary group of people and try to boil them down to a stereotype.

 
I'll throw out there that our generation has served in many ways as a bridge generation, which is an angle to explore. Raised analog, (early) adult life saw the shift to digital become nearly complete 

Born in the 70s, still in the shadow of WW2 and in the literal midst of Vietnam, born of relationships from Woodstock that soon voted in Reagans revolution, the crumbling of the inner city... and eventually the rise of cities again (social issues aside, that's an entirely different but valuable story... the"woodstock" generation essentially locked up and threw away the keys for how many lives due to, ironically, drugs including and especially marijuana?)

 
Koya said:
I'll throw out there that our generation has served in many ways as a bridge generation, which is an angle to explore. Raised analog, (early) adult life saw the shift to digital become nearly complete 

Born in the 70s, still in the shadow of WW2 and in the literal midst of Vietnam, born of relationships from Woodstock that soon voted in Reagans revolution, the crumbling of the inner city... and eventually the rise of cities again (social issues aside, that's an entirely different but valuable story... the"woodstock" generation essentially locked up and threw away the keys for how many lives due to, ironically, drugs including and especially marijuana?)
Click to expand...
Genx starts before the 70s.   One of the themes should be a focus on entrepreneurship created out of necessity since the boomers had all the jobs and lots of Genx ended up with fairly useless degrees, except for the ones that went the computer science route.    

 
DaVinci said:
Perhaps it should discuss how stupid it is to label an arbitrary group of people and try to boil them down to a stereotype.
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A generation is not a stereotype.

That is one of the premises of her platform... the "slacker" generation for example. 

Moreso, a generation is not generally a stereotype so much as it is a group of people legitimately bound by common experiences. They experience their formative years during the same economy, social atmosphere, political environment.

If anything, I think younger generations are most labelled and stereotyped... but it also seems as much a repeated stereotype because a 23 year old millennial is more like a 23 year old Xer was, but how the generations express themselves in pop, art, fashion coupled with whatever the latest technology of the day happens to be, imo, shapes the perception.

However, what the millennial generation is wont be determined before they are 30 or 35. Just as the "hippy generation" was one and the same with those behind the Reagan revolution only a few years later. 

 
-fish- said:
Genx starts before the 70s.   One of the themes should be a focus on entrepreneurship created out of necessity since the boomers had all the jobs and lots of Genx ended up with fairly useless degrees, except for the ones that went the computer science route.    
Click to expand...
True about birth dates, I was being lazy as we commonly were "raised" in the 70s into the 80s as a base.  I believe the formal start point is 1967 (I'm 73, feels like the "heart" of what stereotypical Xers are. I basically graduated high school and college into a world described in the book that literally defined our generation, and it's slacking reputation)

 
Our entire generation is about tech support for our parents. So there should be a column about navigating windows over the phone with idiots. 

 
Is this a vanity project?  

Why does she think a magazine, even a digital one, is a good idea in this market?  Is there a market hole or need for this?  

Assuming gen x'ers have plateaued into some stability, what is there that demands magazine content?  As a borderline gen xer, there is No real need for culture content. Maybe parenting, health, retirement and/or elder care news?

but I can't see reading something like.  Tell her to start a YouTube blog and get it out of her system for a lot less money 

 
Tell her to launch a digital platform whose sole purpose is to reverse the hate and discontent that social media has created.

A platform of helping others locally and just being nice to others would go a long way for me. I'd follow something like that.

 
"How to start a publication aimed at a specific generation"

"You still may be dependent if you move out of your parents house"

 
Just put your head down and keep moving.  No need to draw attention.  The millenials are taking all the criticism. 

Let's just keep sneaking through until its our time to overthrow everything and take our rightful place at the thrown...or we are going to get Prince Charles'ed (either from England or the piercing).

 
Article suggestions:

"Why Flannel Will Never Go Out Of Style"

"College Rock or Grunge: Why They're Not The Same Thing"

"101 Ways To Drink Coffee"

"How To Be A Nonconformist Like Everyone Else Without Looking Like It"

 
Dedfin said:
What are the birth years of Gen X?
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Baby boomers were 46-64. That gives way to Gen X starting in 65 with GenY/Millennials/Echo Boom going starting in 82, generally speaking.

there is no hard fast rule, some say it ends in 83 some even go to 84, but that's really stretching it imo. 

Rule of thumb is 65-82

 
Come to think of it, this has to be easily the least interesting generation of all time.  The Y's are awful whiners with no work ethic, but at least they're something. 

 
Koya said:
A friend of mine who has solid reporting, editing, publishing and PR chops is lunching an online platform aimed at Gen X (and our friends, as if we HAD any with our sardonic sarcasm).

From her email to me and some others she has enlisted: 

"Conceptually, the mag will bring to life how the slacker generation actually has succeeded in living well and doing good for society"

Where else has our generation almost literally grown up together as adults (for us old timers here) as in this message board... and who is doing better and more good than all of us high six figure salaried model wife having FFAers?

Seruously, I want to provide some ideas to her on topics, approach, which hair loss ads are effective.   Have at it...
Click to expand...
Cars

Space

Science

Medical breakthroughs

Travel

Tech

 
Long Ball Larry said:
Dedfin said:
What are the birth years of Gen X?
Click to expand...
Like '65-'80 I think?
Click to expand...


-fish- said:
Genx starts before the 70s.   One of the themes should be a focus on entrepreneurship created out of necessity since the boomers had all the jobs and lots of Genx ended up with fairly useless degrees, except for the ones that went the computer science route.    
Click to expand...


Koya said:
Baby boomers were 46-64. That gives way to Gen X starting in 65 with GenY/Millennials/Echo Boom going starting in 82, generally speaking.

there is no hard fast rule, some say it ends in 83 some even go to 84, but that's really stretching it imo. 

Rule of thumb is 65-82
Click to expand...
Don't know if this helps, but...

Straight up google lists it as '61-'81.

Wikipedia has it as:

Generation X, or Gen X, is the demographic cohort following the baby boomers and preceding the Millennials. There are no precise dates for when Generation X starts or ends; demographers and researchers typically use starting birth years ranging from the early-to-mid 1960s and ending birth years ranging from the late 1970s to early 1980s.
Click to expand...
 
Last edited by a moderator:
Koya said:
Never heard of it being as early as '61. Ever.  There's even a push in circles of demography to split the boomers into an early and late boomer generation. Someone born in the more literal boom of the five years after WWII had a vastly different experience than someone born in say, 1958, or '62... 
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Friends of mine that were born in 65 are much like the boomers I know that were born in 55 imo. Birth years of 68-72 was where I see the change.  I stand by my claim.

 
proninja said:
It's not as much that we think we're better, we just got screwed by the boomers in our youth and we'll probably get screwed by millennials in our old age. 
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You can't possibly have any logical reason to believe that about Millenials, and how did the boomers screw us?

 
Stretching

Ointment

Boner pills

Telling the difference between pain and an injury

Tax shelters - 401k adjustments; 529s; FSAs; etc

 
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