The only way this has a chance to work is by offering a better product than the NFL... Is it easy to do? far from it... Is it possible? maybe... They would have to exploit the few flaws the NFL has - and the major point I would think is guaranteed contracts to players... You could certainly attract Matt Hasselbeck, Tom Brady or else if you offer them 20M$ per year for 5 years - guaranteed... And you would have to do this for every team, for every position... in fact 'stealing' the NFL talent pool...How can you afford to do this? You have to have unlimited funds for one... and Google might be a good suitor... if they where able to buy Youtbue for 1.8B$... they could certainly have 8 teams with a 200M$ payroll each - a 4M$ annual salary per player... higher than the NFL... This is all speculation on my part obviously, but that's the only way I think it can be done - not only stealing Steve Young and/or Jim Kelly... but the complete talent pool...