Read carefully.
" Although the free view will not include the Saturday night game between the New York Giants and Washington Redskins, it will include the Texas Bowl featuring Rutgers vs. Kansas State on Dec. 28 and the Insight Bowl with Minnesota vs. Texas Tech on Dec. 29." [emphasis added]
There is no thursday game that week, and you don't get the Saturday game. This is all about Rutgers. Just about the only people in the world who give two ####s about Rutgers live in the NY area, and none of them have NFLN on their cable systems. The NFL was hoping that those bowl games could be used as leverage, getting more people to complain to their cable companies. But with Rutgers in one of them, they were in somewhat of a bind. The huge NY markets were upset that they wouldn't get the games and starting to blame the NFL. (And I'm guessing some sponsors were getting antsy as well.)
This move is an attempt to make the Cable Cos. the bad guy...it lets the NFL say "if you can't see the Rutgers game, it's not our fault. We're giving it away free that week!" It also essentially forces the cable companies to make room on their system for NFLN in those markets and then take it away from people. The Cable Companies would much rather not give it to you in the first place. It's still all about posturing.