Regardless of whether this works or backfires, setting back GOP efforts to attract women and minorities even further, Trump won’t come away from the presidential election empty-handed. Although his operation lags previous campaigns in many areas (its ground game, television ad buys, money raised from large donors), it’s excelled at one thing: building an audience. Powered by Project Alamo and data supplied by the RNC and Cambridge Analytica, his team is spending $70 million a month, much of it to cultivate a universe of millions of fervent Trump supporters, many of them reached through Facebook. By Election Day, the campaign expects to have captured 12 million to 14 million e-mail addresses and contact information (including credit card numbers) for 2.5 million small-dollar donors, who together will have ponied up almost $275 million. “I wouldn’t have come aboard, even for Trump, if I hadn’t known they were building this massive Facebook and data engine,” says Bannon. “Facebook is what propelled Breitbart to a massive audience. We know its power.”
Since Trump paid to build this audience with his own campaign funds, he alone will own it after Nov. 8 and can deploy it to whatever purpose he chooses.