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Present Shock: When Everything Happens Now is a non-fiction work written by Douglas Rushkoff and published in 2013. The book introduces the concept of present shock, a state of anxiety in which people all live in as they try to keep up with the ever increasing speed and immediacy of time. The instantaneous nature of digital technology has shaped the way humanity perceives and deals with time. According to Rushkoff, rather than focusing on building a better future, society is primarily concerned with building a worthwhile present.[1] Rushkoff addresses brands, pop culture, news outlets and political movements, with particular attention to the post-Y2K era, in an attempt to explain the effects of presentism on modern humanity.
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