The American Eagle Sydney Sweeney ad (3 Viewers)

[Max Power]

OMG, just look at the instagram feed from this horribly racist, nazi sympathizing, master race inducing company.

A gent of unknown skin tone origin!
A Latin-noooooooooo!
Black dudes!

But, but....You cant hear the dog whistle!!!

I don't know man... wearing sweaters tied around shoulders is sort of a white elitism fashion style

Not sure about that, but it almost certainly increases the odds of somebody wanting to punch the wearer.

It was the classic rich frat boys from the 80s look. And Calton Banks

 

[scoobus]

Won’t somebody please think of the children?!

 

[Gatorade]

SEX sells ....
Who knew ?
All the rest is just noise.

That's all that Epstein ever said, too!

Have you been island hopping ?

 

[Manster]

Someone made the point about if they used another race model - AE could have gotten the same reaction if the rolled out a series of ads. Thats what I would have done.

Maybe, but they didn’t do that, and they chose this particular white girl for certain reasons.

AE’s chief of marketing has literally said that they were trying to be provocative and push buttons with this ad campaign. So the company set out to make an ad that will generate controversy, but everyone in here is saying you have to be loony or insane to interpret it that way.

They picked her because she’s hot
She’s the “it” girl right now

Jesus guys sometimes a cigar is just a cigar

She also has blue eyes…..kinda need the blue eyes, with the blue jeans, to make it work.

 

[Courtjester]

I hope it frankly is opening the floodgates for future commercials where we can laugh at things or maybe admire a nice looking woman or man and not feel like we are offending someone just because they weren't featured in this ONE commercial. I look at some of the commercials/comedies of the 90''s/2000's and a good majority of them could never be made today.

I think we are on the way because Dunkin's new ad is clever and just feeding off this controversy: Link Then we have Miracle Grow upping the ante with Gabby from the Bachelor, which you probably need to search out.

 

[rockaction]

I hope it frankly is opening the floodgates for future commercials where we can laugh at things or maybe admire a nice looking woman or man and not feel like we are offending someone just because they weren't featured in this ONE commercial. I look at some of the commercials/comedies of the 90''s/2000's and a good majority of them could never be made today.

I think we are on the way because Dunkin's new ad is clever and just feeding off this controversy: Link Then we have Miracle Grow upping the ante with Gabby from the Bachelor, which you probably need to search out.

Yeah let’s not go in that direction. I don’t think you know the subtext but you will once you know that person that she dates.

 

[SeniorVBDStudent]

I think this all comes down to assumptions about how common it is to instinctively associate the phrase “good genes” with white supremacy. My assumption is very few Americans would have made that connection prior to this story and it is reasonable to have not anticipated this backlash. A few here disagree and think at least a few people on a competent marketing team should have known this would blow up.

meh…

It’s a hot chick in Jeans. If anything, be upset about the blatant sexualization….i’m not, but whatever.

The problem here is there are people who immediately try to tie race into this. It’s preposterous, and should be roundly dismissed by the masses. Instead, it’s given legs, and then impressionable college kids think American Eagle is pro nazi or some ****!

Ok…….I’m going back to ignoring this kind of thing!

I'm with you for the most part...but I think you may be discounting the bot effect.

Suzy is overweight and subconscious about herself and lashes out on facebook about the ad. Her flamboyant friend Bruce amplifies her post. Factoring the rapid uptick on topical posting and considering the respective post histories of Suzy and Bruce, the Russian Bot farm manufactures liberal outrage, and conservative backlash, etc etc ad infinitum and we have a tempest in a teapot....my point being its not ONLY people who are driving this social behavior.