I also have a few CATV holdings, and I have to say that I think the industry shot themselves in the foot by not going all out to secure the Sunday Ticket a couple of years ago. CATV blew it by not getting the exclusive broadcast rights, because it could have made DirecTV an afterthought with consumers due to digital cable. Instead they allowed DirecTV to prosper to an extent, and now DirecTV is poised to have far more HD selections than most digital cable packages (once they get their new satellites fired up late in the summer).Now, CATV has a war on two fronts, with not only DirecTV but also with the exponential growth of the dialtone provider offerings. IMO cable had a chance to severely hurt DirecTV in what has become an increasingly competitive business. With the Ticket, they could have regained their hold on the old monopoly, with DirecTV merely a victim and the Verizon's of the world the latest challenger.Now it is a 3 horse race, and there is no doubt that the NFL is well aware of the threats that cable faces, as evidenced by their 'WalMart' tactics regarding the NFL Network.