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I do not have a database with all the 4th-and-goal-from-the-12 plays. (That situation doesn't come up very often, and when it does, teams rarely go for it. So I don't know how much useful data there would be.) Aaron Schatz at Football Outsiders once told me that the likelihood of making a first down (or a touchdown, if it's goal-to-go) is about 31% on 3rd and 10, and 22% on 3rd and 15. This ostensibly suggests somewhere around 27% for the likelihood of making a first down on 3rd and 12, and 4th down should be similar. However, those cases are mostly not goal-to-go situations, which are harder to convert. Also, the quoted percentages include picking up the first down via a defensive penalty, which is less helpful in the situation Pittsburgh faced. So it's definitely appropriate to use a much lower probability of success, which is what I did.
If people have evidence that 20% still significantly overstates Pittsburgh's chances, that's fine, but I think they're missing the point. The conclusion that it doesn't matter whether the Steelers kick or go for two stands up to a much lower success probability. How low do people think the true probability is? Even if it's 10%, Pittsburgh's win probability is still only 0.006 lower if they go for two than if they kick. I just added a sentence to the article to make this point clear.
Bill Krasker