I think Tudor is now well respected in watch-enthusiast circles, though that's not how it's always been. I think Tudor was seen as the lesser brother of Rolex for a long time. But, kind of like Eli Manning to Peyton, it created its own legacy. The wikipedia page for Hans Wilsdorf now reads that he was "the founder of noted watch brands Rolex and Tudor." Five years ago, maybe the entry just read Rolex, with Tudor mentioned later. The Pelagos and Black Bay stood out as great watches in their own right, and the spotlight they brought to the brand revealed that Tudor had
an under-the-radar history of interesting watches. Tudor is known for using high-quality parts, often borrowing from its sibling company, but without the bells and whistles and name markup -- making it a good value. Now it's branching out with in-house movements and earning its own prestige, and the brand is popular with the younger crowd. I absolutely love the chocolate dial and burgundy bezel and stem of
my Black Bay, and there's nowhere else I could have found that look. My step-father has a Rolex Daytona, and I would happily trade him the Black Bay for the Daytona, then sell it to get another Black Bay and a bunch of other watches with the proceeds. However, without consideration of price, I would rather wear the Black Bay.