There are some good products out there if you want to put in the time.
This stuff is great for tire dressing -
http://www.amazon.com/Meguiars-G7516-Endurance-Tire-Gel/dp/B0009IQXJ0
This is good to help cut down on brake dust sticking to your wheels (not 100% effective) -
http://www.autogeek.net/dp-wheel-glaze.html
I like the Meguiars Endurance, just make sure you plan to use it forever. Once it gets on your wheels, there's no getting it off easily. NOT recommended for anyone who has to drive on a dusty road or driveway as it's VERY sticky. City dwellers are fine though. I put some on my old Wrangler one time and went down the river road (gravel), and came back looking like I had brown tires...
I've never tried the Wheel Glaze stuff...it works? I might have to try it.
I'm partial to Zaino products. They aren't wax, but rather artificial polymers and other chemical terms I don't understand. The bottom line is that they last a really really long time. The product doesn't build like carnuba wax, so you don't get as deep of a shine, but it'll stay on your car 3-4x longer in my experience, and you can put multiple coats on to build deeper shine. I usually hand-wash, dry with a microfiber, clay bar (1x per year, usually in the spring), coat of Z-6 quick detail, Z-2 wax (as many coats as I have time for), then another Z-6...Then after each longer drive, I'll dust it off with a California Car Duster, spray it with some Z-6, and then cover it up. If you take 5 minutes to dust it off and hit it with the Z-6, and avoid driving in the rain, you can go forever without washing. The only time I wash my car is if I get lazy and miss a few details or leave it uncovered and it gets covered in pollen. I did that with my old G35, and it looked almost mint when I sold it at 115K miles. My Cayman is getting the same treatment and looks great.