What's interesting is that the Democrats have a similar issue with rural white voters, expressed most famously in the book
What's the Matter with Kansas? and most infamously in Obama's "
bitter clingers" comments. But here's the thing: Frank's book was not focused on telling rural voters why they were wrong to vote GOP, it was explaining to liberals why they do (his follow-up book was literally called
Listen, Liberal). Obama's comments, as clumsy and condescending as they were, were his attempt to explain to a bunch of liberal donors what the Democrats needed to do better in order to reach those voters.
The GOP message is the exact opposite. Never do they explain to their own base why African American voters don't trust them. Instead, they project blame outward: blacks are dumb, need to "wake up", don't realize they're being "scammed".
The tactics are so ineffective at persuading black voters, it almost makes you wonder if the real goals are to a) suppress enthusiasm and discourage them from voting at all, and b) reassure the GOP base that they're not racist and have done nothing wrong in their approach to African Americans.
I gotta say, "We're not racist; you're just too dumb to know how to vote correctly" is a special kind of chutzpah.