Yes, would love to hear your thoughts... I've read that focusing on a unique skill or strength and then tailoring your essay/resume around that skill is a recipe for success, but what do you do if you don't have an obvious skill/strength? Im sure we could just pick something (music, art, etc), but they're nothing really unique and dont really apply to her major/future (science/research) anyway?
Please note that what I say is high level advice. Individual colleges and applications readers might have different criteria but these themes can be found from many sources online as well as other parents who went through the process. I also took it a step further and tried to question the admissions people as to why my child was chosen.
* It goes with out saying that the essay needs to be near flawless at the scholarship decision level. Zero mistakes in grammar, spelling, awkwardness or any other sentence structure issue. This should be of no problem for a top student with months and months to write a relatively short paper and yet the admissions people will tell you some shocking stories from what supposedly top students submitted.
* Colleges are not that interested in reading a Captain America type of essay. One admission guy told me he rolls his eyes on the essays that focus on the kids who go to Africa to build houses for the poor in their spare time.
* Colleges want to see a self awareness and introspection. They want to get to know the person as much or more than their deeds (there are plenty of places on the common app for deeds).
* Colleges love to see a vulnerability the child has, and how they deal with it. Or they also love to see how the child has seen a problem and fixed it. One example of the latter is a child who witnessed repeated bullying on his way to school on the school bus and how he handled it over the long term with out involving adults. I will give an example of the former at the end.
* If you are creating an application that has a theme (this is not easy or common, do not feel bad about this. I would guess 85% of the apps don't do this), then the essay should try to tie into this.
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Here is what my daughter wrote about that hit almost every note (she got hand written notes back from the admissions people talking about the effect her essay had on the process for her. I am 100% convinced it was the essay that got the money).
My daughter has fairly severe social issues and barely speaks or interacts with anyone. She talked about how she got to this point of never speaking (she felt no one ever took her seriously because of her physical issues of being tiny so she slowly stopped interacting with people over the years). She then morphed the essay into her love of writing and how she found that when she wrote for her fans online, no one cared what she looked like, they only cared about the words she wrote. She then added how she can now interact with people all over the world online, editing their stories etc and they had no idea nor cared that she was some tiny little teenaged girl, they only card about her work quality.
This essay tied in nicely with the rest of her app which focused on her writing (awards, book published, intended major, how she wanted to help out at colleges writing center etc etc. We also found out later that by luck her recommendations from her two teachers also focused on her writing which helped tie everything together.)