Bills/Jags are going to be on the internet except in Buffalo, Jacksonville.
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But this is an important event because it represents a shift that has occurred over the last 20-25 years that there’s no such thing as a “regional” game in the NFL any more.
And the fact that every game has a national audience is embodied in the fact that many of the under-40 year old crowd prefers watching Red Zone because they want to see all the games. And when the NFL schedules just 3 games at 4pm 9in certain weeks, despite the high ratings, the consumer satisfaction drops when the NFL puts the entire nation to sleep.
So the beauty of the early London games and the internet experiment is that:
Live in Rochester, NY? It's Yahoo for you
Have Sunday Ticket? It's Yahoo for you too
But this is an important event because it represents a shift that has occurred over the last 20-25 years that there’s no such thing as a “regional” game in the NFL any more.
And the fact that every game has a national audience is embodied in the fact that many of the under-40 year old crowd prefers watching Red Zone because they want to see all the games. And when the NFL schedules just 3 games at 4pm 9in certain weeks, despite the high ratings, the consumer satisfaction drops when the NFL puts the entire nation to sleep.
So the beauty of the early London games and the internet experiment is that:
- It takes from “excess inventory” of 1pm games, not the constricted 4pm inventory
- It creates a new package for the NFL to sell. Since it takes from that 1pm excess inventory, it will not significantly dilute the value of the core 1pm/4pm Sunday package.
- Unlike Thursday night football, it does not dilute the NFL institution that is NFL Sunday. Instead, Sunday morning football actually serves to protect and strengthen the Sunday product.
- It opens up the path for an eager,new set of future broadcast partners to bid on NFL TV packages, and
- Perhaps least important, despite getting most of the press, is that it helps globalize the game
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