Guys, there's nothing to 'get'. It's music. Art. Either you like it, don't like it or are ambivalent about it. If she's not your cup of tea, that's okay. There's plenty of popular artists, shows, movies, etc that I 'don't get'. It's all good.
Truth. If someone doesn't get or like her music, there is nothing you, I or anyone can say that will convince them. Plenty of people do like her music. Many do not, and that's cool, too. It would be boring if we all liked the same stuff. Fortunately, there is a lot of music out there, and there is something for everyone.
As for the new album, it is a grower, but mostly pretty excellent. With 31 songs, it is lot to get into at once, and there are some songs that have already fallen into the skip category for me, but it's not that I think they are bad; there are just others I want to hear right now.
The big pop hooks are mostly absent, so it can take a handful of dedicated listens to really get what is going on. There is a lot of variety and plenty of new, different stuff for her. Because of the scope and sprawling nature of it, this is like her White Album.