I still think people's expectations for Gordon having a huge impact and being a consistent fantasy producer each week this year are way too high. Gronk, White, and Edelman are going to see a combined 30 targets or so a week. Everyone else is fighting for the leftovers. That includes Gordon, Hogan, Doresett, Michel, Patterson, Allen, Hollister, etc. There may be weeks where Gordon will be a match up nightmare for defenses and the game plan attacks that. In other weeks, he probably will play a limited role, see limited snaps. or be used to free up space for the other guys underneath or in the middle.
IMO, Gordon will be a hit or miss deep threat and TD dependent for fantasy. Given that NE has other guys to see a lot of targets and get a lot of shorter receptions, I don't think Gordon will have weeks with a lot of receptions. So he may have weeks with 2 catches for 20 yards. If like last week he hits on a deep pass, that might go up to 3 catches for 60 yards and a TD. I don't see him getting weeks with a ton of receptions, so I would call him a marginal fantasy WR3 the rest of the way that will be maddeningly inconsistent. If he gets that 40 yard TD, that will give him 11 points on one play. If he doesn't, then he most likely is not going to help you that week. With the TD catch, he could be a mid range WR2, but without it, he could easily be a WR5 that week.
I also think NE will keep him under wraps until they truly need him. So they may not use him much in the regular season and then he could explode in the playoffs when they unveil plays and uses for him that they didn't show earlier on.