“We’re still amateurs, though . . . . Gotta love non-profits. #NCAA.” (Instagram post, since deleted, May 2016)
Earlier in the day, UCLA signed a $280 million shoe and apparel deal with Under Armour, at the time, the largest monetary agreement between a university and athletic wear provider. It was a huge contract both for the university, which saw the value of its partnership jump ahead of competitors like Ohio State and Texas, and for Under Armour, which established a major West Coast outpost for its brand. But Rosen lamented that student athletes couldn’t get a piece of the action, even though they are the ones supplying the on-field talent to back up the partnership’s cash value.
“Look, football and school don’t go together. They just don’t. Trying to do both is like trying to do two full-time jobs. There are guys who have no business being in school, but they’re here because this is the path to the NFL. There’s no other way. Then there’s the other side that says raise the SAT eligibility requirements. OK, raise the SAT requirement at Alabama and see what kind of team they have. You lose athletes and then the product on the field suffers.” (Bleacher Report, Aug. 2017)