805 is a beer made by Firestone Walker. It is the most pedestrian “craft beer” out there.
True story. Originally it was called Firestone Blonde or something. It didn’t sell very well at all. Probably since most beerguys expected anything from Firestone to be much more “craftier” (their Union Jack is one of the best beers for the $). It tastes more like a lager than any kind of ale. And it’s only like 4.7 ABV.
So Firestone just changes the name. 805 is the area code for the California Central Coast*. They also change the emblem/label to appeal to the Ed Hardy/tattoo Bros.
https://images.app.goo.gl/jkw8iufAysmyjmQM8
Next thing you know...it’s a huge hit.
Basically it is a beer for dudes that always drank Bud Light and think craft beer/IPAs/etc are for wussies.
*805 used to be my area code too. Then they split 805 and created 661. So basically you got a bunch of flat-bill, lifted truck driving, dopes in the 661 drinking 805.