Up next on the journey: ALL NEW JIM BEAM 7-YEAR BLACK LABEL
First thoughts: Ok, so it's not really 'new', just a bit of a makeover on a bottom feeder. Well, it's new to me; I've only had the 80 proof white label, as well as the Devil's Cut Beam offerings, and if the internet is to be believed, all signs point to this 'new' offering being a plucky underdog that keeps up with more popular/expensive brands; even SLB's Kurt called it a 'Wild Turkey 101 Killer'. As WT101 is my comfort whiskey, challenge accepted.
I've seen it on the shelves at the handful of stores I've visited since its release but something held me back from grabbing a bottle, whether it was my back-to-back purchases of Old Overholt 114 or not feeling even the $25-$30 range of price tags slapped on it. Today, work ended early and I had in mind to get my own Father's Day gift, though I had a different bottle in mind.
For months, my local Total Wine carried Jack Daniels Single Barrel Barrel Proof Rye in a 375ml bottle, which by volume more expensive than the 750 but at a number that Mrs. Steiner wouldn't object to as much. With the extra time and opportunity, I decided that today was the day, but not only was it not on the shelves, there wasn't even an empty slot where a row of them used to be. I suppose that left me vulnerable to grabbing something, anything on the rebound, though the real clincher was that TOTAL WINE had the Beam Black 7 Year for $21.99, the lowest I had seen to date. That was a price I felt good about, so here we are.
First sniff: It took me a minute, but I got oak and caramel in fuller amounts than one would expect. Just to be clear, the first sniff was from the bottle. The first sniff from the glass spread out the aroma, such that it wasn't as concentrated yet no less pleasant.
First taste: The first taste was much like the nose, and there either some barrel char or burnt caramel that wasn't present in the nose as well as the familiar bitter taste of malt, plus a surprising flash of heat, which may just be my palate at the moment. This is 90 proof and I wouldn't expect it to burn.
Second taste: The second sip was better; no heat and the sour/malt taste didn't seem as pronounced.
Knee-jerk reactions: The price and proof are comparable to Evan Williams 1783, with the main difference being that the Beam is a little brighter. To give it the same chance I gave the 1783, I added a couple drops of water, and like the 1783, the Beam responded well, retaining the good flavor and turning the bad down even lower. While it's not a game-changer, it is a great option for bargain basement cruisers and/or those looking for a very cheap everyday sipper. I still prefer the Wild Turkey 101, but this Jim Beam 7 Year is worth having on your shelf. Even if you have FBG-level money.