Luckily, Experian is here with a free scan of the dark Web on consumers’ behalf. All you have to do is enter your email address.
The search box makes a stab at transparency by stating that inputting your email means you’re giving Experian permission to pitch its own products as well as “other products that may be of interest.” It also says you’re agreeing to Experian’s terms of service.
But that hardly comes close to a full disclosure of what’s transpiring. I clicked on Experian’s terms of service and found a densely written, nearly 17,600-word document — a contract the length of a novella.
Not surprisingly, this is where you’ll find an arbitration clause preventing you from suing the company — an increasingly common aspect of consumer contracts nowadays. That’s the least of your worries, though.
It turns out running a free dark-Web email scan opens you up to “advertisements or offers for available credit cards, loan options, financial products or services, or credit-related products or services and other offers to customers.”
It also exposes you to “the ability to track and collect certain consumer information specific to you,” including your credit score, loan and credit card payments, and interest rates.
The terms reveal that Experian “receives compensation for the marketing of credit opportunities or other products or services available through third parties,” which is exactly what it sounds like. You’re giving permission for the company to sell you out.
And if you make it to the very bottom of the contract — no small feat, I assure you — you’ll find this little cow chip: Even if you cancel any Experian service, your acceptance of the arbitration clause “shall survive.”
For the rest of your natural life? That seems to be the presumption.
Claudia Kubowicz Malhotra, an associate professor of marketing at the University of North Carolina at Chapel Hill, said two big problems with Experian’s pitch are that no one will read 17,600 words of fine print and that relatively few consumers have the slightest idea what the dark Web is.
“For those who may be hearing about the dark Web for the first time, it sounds ominous,” she observed. “And then it is super easy for the consumer to click and proceed with the free search.”
So is the dark-Web search worth it?
I did it and Experian listed my work email as “compromised” after finding a single mention on the dark Web. However, the company was unable to provide any details, such as what sort of site contained the reference or in what context.
On the other hand, Experian was able to say that maybe more extensive searches, including for my Social Security number, driver’s license number and credit card numbers, would turn up something more significant.
It would be happy to do this and more for just $9.99 a month.
Swire at Georgia Tech noted that Experian agreed to pay $950,000 in 2005 to settle charges brought by the Federal Trade Commission that it deceived consumers who sought free credit reports.
“This new product from Experian looks like an aggressive way for them to say something is ‘free’ when it really isn’t,” he said.