My thoughts on Five Guys:
For 6-7 bucks I can go across the street and get McDonald's. For 13-14 bucks I double that and get Five Guys. Is it expensive? Yes. Is it twice as good as McDonald's? Definitely (although I'm one of the few people left in the world that eats at McDonald's, judging from this board).
For me, the money is never a consideration. Why? Because it's a treat. I treat myself to a great burger and fries once every 2 months or so. So I don't mind plopping down an extra dollar or two. In my area, I can't think of a better place to treat myself to a burger. We have Chee Burger, Chee Burger, but you are still dropping 10-11 bucks there so I'm confused on the price thing. I'm guessing some of you have some local joint that you love and that you are comparing it to. Well we don't care. We don't have that here.
In N Out only counts if you live out West or in Dallas. A trip to In N Out costs about 500 bucks for me, cuz I need a plane ticket to accompany it.
However I do have two gripes with Five Guys:
1. No chocolate shakes. Really missing the boat here. Although if they had one, I'd probably weigh ten pounds more than I do now, so I guess this is a good thing.
2. Their new fancy coke machines stink. Even when I order a coke or a coke zero with zero flavor, there is some wierd cherry/vanillaish flavor that comes through and makes the taste almost unbearable to me. When everything comes out of the same faucet, you are going to have a lot of bleed-over in taste. It's pretty basic. It's so bad, that I've decided to skip coke altogether at five guys now...which really sucks.