Bronco Billy said:
The path to Hell for a business is thinking you are so good and so smart that you do not feel you need to listen to your customers.
This seems to be a recurring theme here, in this thread and in other threads across this forum. instead of going into an immediately defensive posture, why not actually read the message the customer is sending to you and try to use it to improve your product? This may be difficult to believe, but the vast majority send those messages because they care about the product you provide.
Just a nickel's worth of free advice...
It's really good advice. It's advice that's getting emailed to the staff and shared on the FBGs slack channel all the time. It's the reason why Doug and Keith worked overtime to get MyFBG Classic restored after customers said loud and clear that they didn't like the new My.Footballguys. It's the reason why DFS is getting separated out and non-DFS subscribers are getting a price cut after non-stop complaints about seeing all that DFS coverage. Customers complained, the business responded in big and visible ways.
I don't want to get too much into private communication, but I just sorted my inbox for all emails from Joe. Last email: story about an interaction with a customer and the importance of taking five seconds to listen instead of reflexively assuming you know already. Two emails ago was forwarding a customer question he thought I could help with. Three emails ago was about preseason checks, (woot!), and four emails ago was a long discussion on the importance of building trust, including the following line:
"there's some sort of universal law that says something along the lines of "companies and people that do the right things and take care of and value the customer will win out". Without all the yelling and sizzle and look at me stuff. That's how we've tried to build Footballguys." Five and six emails ago were both passing along some customer praise, seven emails ago was discussing a specific article with me, and eight emails ago was an all-hands-on-deck call to the staff to get MyFBG Classic tested as quickly as possible so we could get it back into the hands of the customers, who had made it clear that they wanted it back.
This is not an aberration. When we hear from Joe, (about twice a week via email, more via Slack), this is almost always what it's about. Listen to customers. Here's an example of listening to customers. Here's why it's important to listen to customers. Here's how to listen to customers who are angry. Here's a thing we desperately need your help with because our customers said they wanted it. There's an entire channel in our staff Slack chat devoted to company culture, the importance of building trust and relationships, how the site was founded on providing something of value and the importance of making a friend instead of a sale.
I've worked a lot of places. All of them pay lip service to "customer is king". I've said before that this is by far the company I am most proud to be associated with, because I have never for the slightest second believed that "customer is king" was ever lip service here. Footballguys screws up, for sure. The rollout of MyFBGs this year was a disaster, and I think all parties involved will readily agree. But never confuse screwing up with not caring.
Going further, can you think of any other company on the planet that not only hosts a free message board for subscribers and non-subscribers alike to congregate, but also leaves open and undisturbed long threads of customers bashing the service they are providing, their sales tactics, questioning their motivations, etc? I mean, has anyone in this thread had any outside interference? Posts deleted, warnings to be a little bit less critical, anything? Is there another company out there right now that is that radically transparent, that actively enables and even assists in connecting upset customers with each other so they can pool complaints and even attempt to convince others about what's wrong?
I'm not saying this in a "be grateful we let you speak, peons" sort of way-- you guys know me better than that. I'm just saying that this is a pretty radical level of transparency. I literally cannot think of a single company that allows this level of transparency regarding customer complaints. Footballguys would be fully within their rights to delete all negative comments about their products from the message board. After all, they're a business, their goal is selling products, and these very public negative complaints probably hurt that bottom line, right?
Could you imagine going to Time Warner Cable's website and seeing a tab titled "what our customers are saying about us" that actually listed exactly what their customers were saying about them? Could you imagine Spirit Airlines hosting a message board for customers to talk about their flying experience?
Why would Footballguys allow this kind of radical, unprecedented transparency, even though it probably hurts the bottom line? I don't know. I'm not Joe or David, I've never been inside their heads. But to me it suggests that they place a pretty high value on honest, unfiltered feedback. This doesn't look like the sort of thing you'd see from a company that wasn't interested in listening to its customers. At least, in my opinion.
Which is totally in line with everything else I've ever seen and heard from them in my ten years as a subscriber and four years as a staffer.