Fantastic example from California Pizza Kitchen.
https://www.usatoday.com/story/money/food/2024/07/23/cpk-mac-and-cheese-deal/74518272007/
They gave a customer who ordered mac and cheese only an order of cheese.
She made a TikTok video that went viral.
California Pizza Kitchen responded by making a video on how to make Mac AND Cheese and offering 50% off the rest of the month on their Mac and Cheese with promo code macANDcheese.
So smart. Will cost them little if anything on the food and the net result is huge win.
https://www.usatoday.com/story/money/food/2024/07/23/cpk-mac-and-cheese-deal/74518272007/
They gave a customer who ordered mac and cheese only an order of cheese.
She made a TikTok video that went viral.
California Pizza Kitchen responded by making a video on how to make Mac AND Cheese and offering 50% off the rest of the month on their Mac and Cheese with promo code macANDcheese.
So smart. Will cost them little if anything on the food and the net result is huge win.