Really getting excited about it.
As loud as Phog can get, it's not a "self-starting" crowd. When KU falls 6-8 points behind, the crowd murmurs and gets nervous. It's different than other arenas with the mentality of "my team is falling behind, I need to cheer louder and help them play better". Once the Jayhawks stop the bleeding with a forced turnover or a made shot the crowd will scream and be deafening when the rally is almost complete, but it's the team that gets the crowd going, not the other way around.
Was with one of my upcoming travel companions today, talking about how much history is there. And not just UK games: the Fab Five won their first NCAA Regional there (a fantastic OT win over Ohio State with Jim Jackson), and of course Villanova's big upset over Georgetown was at Rupp, one of the last arena Final Fours.