NFL Streaming Super Bowl (1 Viewer)

[Neil Beaufort Zod]

With the game streaming on NFL.com and NBC's website, how will that affect television viewing? I understand it's an event and in the first few years it might just help people who have to work/can't be home to see the game. But over time I can see this taking away from TV viewers, and networks/advertisers pay a ton of money for the right to broadcast and advertise there.

Plus, if people are going to stream I think they'll just go to the NFL's site, meaning NBC might not get "credit" for those views. Technology is great, but this could really impact the financial bounty of the Super Bowl (with different ads showing when you stream vs watching on television). How do you guys think it will impact the Super Bowl, both now and down the road? Is this a defensive move since you can probably get a pirate stream anyway, or is this a new revenue source that could jeopardize the old one?

 

[footballnerd]

I stream to my living room TV, in the future everyone will.

 

[Shlon]

People will only watch on stream if they can't on their big screen in HD. Advertising dollars are still being paid for stream (online advertising), and I think most of the people who will watch via stream will be the people who couldn't watch otherwise (so you won't lose viewers according to ratings by Nielsen). Not that much of an impact.

 

[Neil Beaufort Zod]

I stream to my living room TV, in the future everyone will.

So why would advertisers pay millions for a 30-second ad few people will see? Eventually the online ad will be the big seller? In that case networks won't shell out for the game, and then what? Only available online?And why would you stream the game to your living room TV? You must have an amazing setup if an Internet stream rivals the speed and HD quality of a network broadcast.

 

[footballnerd]

I still watch games on regular TV, but saying it's getting to a point where people don't need TV anymore. Some people kick their cable company and don't even bother to get digital rabbit ears. You can stream HD on your TV using a Home Theater PC, most of the network sites put their shows in HD online. It's still early but its getting there. No idea how it will effect advertising, should we really care?

$15 graphics card is all I needed to stream through HDMI to my tv.

 

[Neil Beaufort Zod]

I still watch games on regular TV, but saying it's getting to a point where people don't need TV anymore. Some people kick their cable company and don't even bother to get digital rabbit ears. You can stream HD on your TV using a Home Theater PC, most of the network sites put their shows in HD online. It's still early but its getting there. No idea how it will effect advertising, should we really care?

$15 graphics card is all I needed to stream through HDMI to my tv.

Since advertising runs the business we use to play our stats game, I have an interest in it. But you're right; it shouldn't affect on-the-field play. But since we were just treated to an open fight over a $9 billion business, I'm wondering how it evolves going forward.