Regarding the Niners' fade to oblivion, here's an article from a local beat writer last week that is somewhat of a synopsis:
Rock Bottom
Rock Bottom
Owner, management, players, draft picks - all helped put the 49ers into this mess
By MATT MAIOCCO
THE PRESS DEMOCRAT
SANTA CLARA - Mike Nolan started studying the foibles of the 49ers' previous regime when he became a candidate for the coaching opening in January 2005.
"I looked at it and asked, 'Why is it not going right? '" Nolan said. "During that process, there are a whole lot of people willing to tell you what it was. There are alumni up and down the Bay Area who'll tell you what they think it is."
So what did Nolan conclude?
"The talent level and the structure in the building (were) the two biggest things," he said.
Coach Steve Mariucci led the 49ers to back-to-back postseason appearances in 2001 and '02, but owner John York unceremoniously fired him a few days after a playoff loss to Tampa Bay.
"This is not a performance issue that has forced us to reach this decision," York said on firing Mariucci on Jan. 15, 2003.
York put his trust in general manager Terry Donahue. Two seasons later , when York fired Donahue, it clearly was a performance issue. So now the 49ers are in the second season of a complete makeover under Nolan and vice president of player personnel Scot McCloughan.
The 49ers have won 13 games the past three seasons. They share the worst record in the NFL, with the Raiders, over that period. Here is a look at how it got to this point:
Missteps by ownership
York put together the management structure of Donahue-Mariucci, a union that did not have a chance because of each man's feelings toward the other. Donahue became York's most-trusted employee, as he was assigned the responsibility of hiring a head coach (Dennis Erickson).
Even though Donahue had done little to earn a vote of confidence, he received a four-year contract extension four months before York fired him. York hired Nolan in January 2005. The team's philosophy is to build through the draft and eschew the temptation to sign veteran free agents for a quick fix.
Fruitless drafts
Under Donahue, the 49ers' drafts were miserable.
Since 1999, Donahue's first draft as player personnel director, the 49ers' first-round picks were defensive tackle Reggie McGrew ('99), linebacker Julian Peterson (2000), cornerback Ahmed Plummer (2000), defensive end Andre Carter ('01), cornerback Mike Rumph ('02), tackle Kwame Harris ('03) and receiver Rashaun Woods ('04).
Peterson is Donahue's only draft pick to be selected for a Pro Bowl, and Harris is the only one of Donahue's top picks still on the 49ers' roster. Not only did the 49ers fail to draft star players, they also chose very few players who made any significant contributions.
Bad cap management
The 49ers buried themselves so deep in the salary cap that Donahue said he asked the team's capologist, Paraag Marathe , to draft a plan for getting healthy. What resulted was a roster purge of some of the team's top veterans after the 2003 season.
The offense ranked fifth in the NFL in 2003. But when seven primary offensive starters did not return the next season - most notably, receiver Terrell Owens and quarterback Jeff Garcia - the offense fell to 26th.
Then, the 49ers made poor decisions to re-sign cornerback Ahmed Plummer and running back Kevan Barlow to lucrative contracts - money that was not spent well.
Now, the 49ers' cap management is almost too good. They start this season $10 million under the cap, which means the 49ers missed opportunities to add some good players in free agency to improve their suspect defense.
No plan at quarterback
The 49ers released Garcia after the 2003 season without having any proven player to take his spot. They did not even make an effort to sign a veteran quarterback, choosing instead to go with three players who came to the organization as seventh-round draft picks.
Tim Rattay, Ken Dorsey and Cody Pickett were the team's quarterbacks in 2004. After a 2-14 season under Donahue and Erickson, the new regime of Nolan and McCloughan came aboard and selected quarterback Alex Smith with the No. 1 overall pick last year.
The Terrell Owens factor
This list would not be complete without giving proper blame to Owens, who was merely warming up for the destruction he wrought on the Philadelphia Eagles.
Owens' battles with Mariucci helped divide the organization. Owens did not try to hide his personal grudges. He tried to undermine Mariucci at every opportunity after Mariucci suspended him for a game in 2000 for nearly inciting a riot at Texas Stadium when he posed on the Cowboys' logo at midfield after two touchdowns.
Then, Owens started challenging Garcia. The team's top two offensive players did not even speak to each other during the end of their time together. The entire offense was built around Owens; when he left, so did the team's offensive production. (END)
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IMO, the tumor in the organization was Terry Donahue. John York was a successful businessman who had the Niners fall into his lap when DeBartolo was busted in Louisiana. (York is married to DeBartolo's sister.) York, who is very awkward in the public eye, tried to apply what worked for him in another arena to running a football team and the results were disastrous. He was shmoozed by Terry Donahue and let him run the football team into the ground. Four months after extending Donahue's contract, York woke up to the rotten smell of Niners headquarters and fired him.
I'm a guy who wears a "Dump York" on Sundays, but I will give him credit for firing Donahue just four months after re-upping him. That must not have been easy, but it was the right thing to do. Hiring Nolan to head operations seems like a good hire at this point, but it's going to take awhile.
But there is optimism for the first time in a long time.