Is this anything new though?
And don't get me wrong... if NE is stealing play sheets and taping SuperBowl walkthroughs that's a different level... but gatorade, headsets, locker room heat, ineligible receivers, defensive line shifts, signal stealing... this isn't new or originated by NE.
There is something new about it ... will have to wait for the tell-all book to get all the angles. But whatever was being done in the past, it was low enough to avoid the lawnmower blade. Maybe in the past there was an understanding about "gamesmanship" that, for right or wrong, the Patriots are felt to have now violated. And I mean that many other team owners feel they've gone too far, not that opposing fans, journalists, etc. are chafed. People with a stake in the game are now on alert ... and they don't give a rip about the
tu quoque defense.
Anyway, I think the Patriots may have started something of a cheating/gamesmanship/"lack of hospitality" arms race with at least several other clubs. I wouldn't presume that Belichick and that guy Adams are just that much better than everybody else at "gamesmanship" and they could never get bitten by the same ants they shake in other peoples' beds. The Patriots are human, too ... and thus their heads can be gotten into just as surely as any Colt or Steeler.