Officer Pete Malloy
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LinkPost adapted its process for enclosing food in foil to keep it fresh without spoiling—first used for dog food—to its new toaster-prepared breakfast food. Intended to complement its cold cereals, Post announced its new product to the press in 1963, giving them the name "Country Squares".[6]
Because Post had revealed Country Squares before it was ready, Post's biggest competitor, Kellogg, was able to develop its own version in six months. The product, advertised by an animated, anthropomorphic toaster named Milton, became so popular that Kellogg could not keep up with demand.[7]
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