Look at his touches last year, after his bye week in week 7 he averaged 5 touches more than before the bye. From 17.6 to 22.6, that's a big ddifference. Most people have him ranked fourth, but look at his situation. He is in a better offense, Boldin is a great blocker as well. Harbaugh has said his role won't change much so he will still catch 65-80 balls. McGahee is still there, but look he won't be as good in the red zone again this year, simple regression to the mean. Rice is in impeccable shape and should score 3-4 TDs more than last year. He's not an injury risk, which his touchdown vulture is. He's only 23 and is only getting better.