Roddy White has to be the least talked about elite talent in the NFL. Even the Shark Pool neglects him at times.
Two weeks in, and Roddy is currently the #2 ranked WR in my PPR league following only Austin. I have no doubts that as long as the targets continue, the production will keep rolling in. I think Roddy is at the point in his career where he has mastered the game mentally and still physically able to compete with any CB in the league. Absolute butter-zone right now baby. Match-ups are an afterthought with Roddy.
I've considered him elite for a few years already, but this year it looks like he will be making a strong push for King of the Mountain.
Already leading the league in targets. But hey, what did all us Roddy owners expect?
This just shows the disconnect between PPR and reality. The guy's averaging below 10 yards per reception right now. He's averaging 5.4 yards per target. Personally, I think that Roddy White is definitely an elite or near-elite talent, but the first two weeks of the season are hardly "Exhibit A" to that effect. He hasn't been that great to start the season, he's just caught a billion balls on short routes. Check out his play-by-play log from last week's game and see if you notice any trends:
1-10-ARI20 (12:07) M.Ryan pass incomplete
short right to R.White.
1-10-ARI47 (4:10) M.Ryan pass incomplete
short right to R.White.
1-10-ARI43 (1:30) M.Ryan pass
short right to R.White to ARZ 35 for 8 yards (G.Toler).
1-10-ARI30

28) M.Ryan pass
short left to R.White to ARZ 16 for 14 yards (D.Rodgers-Cromartie, P.Lenon).
1-10-ATL45 (12:32) M.Ryan pass incomplete
short right to R.White. PENALTY on ATL-R.White, Offensive Pass Interference, 10 yards, enforced at ATL 45 - No Play.
2-13-ATL42 (11:44) (Shotgun) M.Ryan pass incomplete
short right to R.White (D.Rodgers-Cromartie).
3-13-ATL42 (11:41) (Shotgun) M.Ryan pass incomplete deep right to R.White. PENALTY on ARZ-D.Rodgers-Cromartie, Defensive Pass Interference, 19 yards, enforced at ATL 42 - No Play.
1-10-ARI26 (10:15) M.Ryan pass
short right to R.White pushed ob at ARZ 22 for 4 yards (D.Rodgers-Cromartie).
3-1-ATL42 (5:33) M.Ryan pass
short right to R.White pushed ob at ATL 48 for 6 yards (D.Rodgers-Cromartie).
2-8-ARI12 (13:26) M.Ryan pass incomplete
short left to R.White (D.Rodgers-Cromartie).
3-8-ATL16 (9:07) (Shotgun) M.Ryan pass
short left to R.White to ATL 40 for 24 yards (R.Johnson).
3-8-ATL42 (7:48) (Shotgun) M.Ryan pass
short middle to R.White ran ob at ARZ 43 for 15 yards (R.Johnson).
1-10-ARI43 (7:21) (Shotgun) M.Ryan pass incomplete
short right to R.White (C.Haggans).
1-10-ATL31 (15:00) M.Ryan pass incomplete deep left to R.White. PENALTY on ARZ-C.Haggans, Roughing the Passer, 15 yards, enforced at ATL 31 - No Play.
Now, Roddy White is a phenomenal receiver, but he hasn't had much chance to show it yet. So far this season, Atlanta's using him like a glorified Davone Bess.