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Taqueria Mariposa-- Update post #109 (2 Viewers)

If the area you have to work with is small and in a strip mall and you're not a major chain i doubt you'll survive unless you're a specialty store that sells very good food. Your focus doesn't appear tobe on food and you strive to divert from a specialty store. I can't think of many successful examples of these restaurants.

 
I recommend watching Restaurant Impossible, Mystery Diners, and Restaurant Stakeout before getting it, not to mention the long grueling hours you have to put in, and you will be involved so it won't be your wife's restaurant alone.

 
Do you have any experience working a pizza restaurant; it was one of the most thankless jobs I have ever done. My sister bought a double restaurant; one restaurant was a bar/restaurant, the other a pizzeria. Even though she had a lifetime working the restaurant biz, including corporate, that pizzeria was completely foreign to her. The life of a pizza man is not easy and even thought there is a large mark-up on pizza, there is a ton of work involved. The pizza conveyor will make it go easier but it certainly knocks down the product's taste level. I assume that you will be making your dough as opposed to purchasing pre-made pizza dough (I see that you have a dough maker) because this is what you will be doing every morning and every night. Your setup, excluding that you'll actually be making your dough, sounds like a Domino's type restaurant. My friend and her husband owned two Domino's; first one was very profitable, second one sunk him. Their per pie costs was around $0.50, so there was a great markup but you'll struggle to match that, I think. At my sister place we had 7 pizzerias within 1 mile and more than 10 within 2; when we had our sale days we were mobbed, when the other places had their sales days all "our" customers would be there buying their pies. I would be interested in your dough recipe and your schedule/refrigeration of your dough as an outsider looking in. The pizza conveyor will allow you to cook wings á la Domino's but I do think a fryer makes them taste better. Manning an actual pizza oven sucks and I do not think that I spent a day doing it, where I didn't burn my arm; I still have the scars. I would not tell anyone to not follow their dream but if you are undercapitalized you will fail. I once had a money guy (along Chet's line) tell me I would be nuts investing in a restaurant (or a gym) and he could give me a hundred better investments for my money. Is your place strictly take-out or will you have a restaurant? What kind of hood does it have; does it have make-up air, if not you will be dying from the heat in the kitchen. Will you own the building? Good luck, and I mean it, the happiest days in my sister's life was when she got that restaurant but her saddest days were when it failed. BTW, the restaurant(s) are still there; it is owned by someone who has a few restaurants. My sister's problem was 100% being under-capatilized. When she finally landed back on her feet, she was working as a restaurant manager at a Denny's... The job at Denny's gave her a better insight of food costs and certainly tracking money, all of which you should know from your experience but, in retrospect, not having enough capital was her downfall.

 
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Interesting stuff pittstown. While I've got years of restaurant experience the pizza part was short lived with a Pizza Inn years ago--over one winter to complement my concrete construction income. I did not have trouble with the oven; this one does have a conveyor belt, and the wings are good--but what you say about that effect on pies gives me pause. Historically I go for more of a hand formed designer pizza. Obviously I've posted that it's the deal and location which we're primarily attracted to here.

I had thought there were no other pizza joints on this strip and just learned that there is indeed one a mile away--a Dominos also just out of sight of the main drag.

Fennis--I like it! Was thinking of Glumpy's Pizza & Posole :D

 
In all seriousness I really appreciate the feedback from all directions. I counted on exactly that and couldn't wait any longer to solicit these comments. Thanks!

:coffee:

 
....

Big plus is that it has succeeded to this point largely with walk-in traffic. It does not have a prominent facade.

...

Building this list the thought just struck--If we run across too many issues and/or go with delivery we're actually almost set up already to run it from another site. This has been an inspiration but might not be the final answer--just what's the existing storefront worth? Everyone's pushing to fast track this but it sure doesn't need to be from our angle. The one thing which I was pretty much pushed to resolve is done--we've got capital to start. Never enough of course!
huh?

 
Guys there are plenty of successful restaurants. And pizza is one of the biggest segments of casual dining so there are plenty of successful pizzerias. You just have to have a solid plan financially and operationally. Yes you can lose your ### but you can do that with any startup. In fact most start ups, of all types, fail. You can get some cushion with a franchise but even that depends on who is doing the franchising. So it just seems to me we are being a bit over the top with "don't do it". Obviously you can be successful in this segment.

 
OK back on board. Pizza is a tough business and this one is not a big name player. That's actually not the target--we fell into the deal to begin with so were not necessarily looking for this, though there are ongoing outside factors which have had us doing some career CYA. The restaurant seems to be holding its own with what we think is streamlined ownership involvement. We looked at the deal for some months without moving before the price was cut. At this point--pending confirmation of the actual inventory--it's the equipment that we would be purchasing. Since that equipment is designed primarily for pizza, and that pizza is paying the bills, we would intend to maintain it while building a market into what we think/hope are more lucrative directions.

Big flag is that non-franchise situation. We ultimately don't intend to keep it but not sure about losing the identity that quickly.

Big plus is that it has succeeded to this point largely with walk-in traffic. It does not have a prominent facade.

Another concern is the lease arrangement and restrictions, and to do what we need there will be some minor upfits.

It's built for pizza so that is expected to be a continuing part. Doesn't hurt that it's the only pizza place in a major restaurant corridor.

Our target though is elsewhere, and we think that the pizza will become secondary if successful.

Our intention is to offer a pretty targeted menu, appealing to select people often--not everyone all the time.
If the main thing you are purchasing is the equipment then I guess I don't understand why you are bothering with this place at all. Used restaurant equipment is readily available and at bargain prices. Why not get the equipment that you need for the type of food you ultimately want to serve, a better location without lease restrictions and without all of the franchising concerns?

 
OK back on board. Pizza is a tough business and this one is not a big name player. That's actually not the target--we fell into the deal to begin with so were not necessarily looking for this, though there are ongoing outside factors which have had us doing some career CYA. The restaurant seems to be holding its own with what we think is streamlined ownership involvement. We looked at the deal for some months without moving before the price was cut. At this point--pending confirmation of the actual inventory--it's the equipment that we would be purchasing. Since that equipment is designed primarily for pizza, and that pizza is paying the bills, we would intend to maintain it while building a market into what we think/hope are more lucrative directions.

Big flag is that non-franchise situation. We ultimately don't intend to keep it but not sure about losing the identity that quickly.

Big plus is that it has succeeded to this point largely with walk-in traffic. It does not have a prominent facade.

Another concern is the lease arrangement and restrictions, and to do what we need there will be some minor upfits.

It's built for pizza so that is expected to be a continuing part. Doesn't hurt that it's the only pizza place in a major restaurant corridor.

Our target though is elsewhere, and we think that the pizza will become secondary if successful.

Our intention is to offer a pretty targeted menu, appealing to select people often--not everyone all the time.
If the main thing you are purchasing is the equipment then I guess I don't understand why you are bothering with this place at all. Used restaurant equipment is readily available and at bargain prices. Why not get the equipment that you need for the type of food you ultimately want to serve, a better location without lease restrictions and without all of the franchising concerns?
Good post. The good part about all those failed restaurants is that they sell their equipment cheap

 
Guys there are plenty of successful restaurants. And pizza is one of the biggest segments of casual dining so there are plenty of successful pizzerias. You just have to have a solid plan financially and operationally. Yes you can lose your ### but you can do that with any startup. In fact most start ups, of all types, fail. You can get some cushion with a franchise but even that depends on who is doing the franchising. So it just seems to me we are being a bit over the top with "don't do it". Obviously you can be successful in this segment.
Why is it over the top? Sure, he can be successful with this, but odds are he won't be.

 
Guys there are plenty of successful restaurants. And pizza is one of the biggest segments of casual dining so there are plenty of successful pizzerias. You just have to have a solid plan financially and operationally. Yes you can lose your ### but you can do that with any startup. In fact most start ups, of all types, fail. You can get some cushion with a franchise but even that depends on who is doing the franchising. So it just seems to me we are being a bit over the top with "don't do it". Obviously you can be successful in this segment.
Why is it over the top? Sure, he can be successful with this, but odds are he won't be.
The odds change based on the people involved. I know Glumpy can cook and I know he is a cautious person who will look at all angles. I don't know his wife but I take his word for her experience. I think his chances are much better than people who eat at restaurants and then think they can run one.

 
We have a really good BBQ place in my hometown in a horrible location that has been there for 10 years now. I love Baby Back Blues.

 
Guys there are plenty of successful restaurants. And pizza is one of the biggest segments of casual dining so there are plenty of successful pizzerias. You just have to have a solid plan financially and operationally. Yes you can lose your ### but you can do that with any startup. In fact most start ups, of all types, fail. You can get some cushion with a franchise but even that depends on who is doing the franchising. So it just seems to me we are being a bit over the top with "don't do it". Obviously you can be successful in this segment.
Why is it over the top? Sure, he can be successful with this, but odds are he won't be.
The odds change based on the people involved. I know Glumpy can cook and I know he is a cautious person who will look at all angles. I don't know his wife but I take his word for her experience. I think his chances are much better than people who eat at restaurants and then think they can run one.
Of course the odds change, but they are still poor. No idea if he can cook, but it seems irrelevant since he said he's keeping his day job.

As many people have said, the restaurant business is as tough as it comes. I think "don't do it" is prudent advice just based on the thread heading- reading some of the details of this particular case would give me even more pause.

 
Screw somebody who works at the local paper/folio/voice/whatever. Get best place to get a blah blah blah in the annual best place to issue. Problems solved.

 
Guys there are plenty of successful restaurants. And pizza is one of the biggest segments of casual dining so there are plenty of successful pizzerias. You just have to have a solid plan financially and operationally. Yes you can lose your ### but you can do that with any startup. In fact most start ups, of all types, fail. You can get some cushion with a franchise but even that depends on who is doing the franchising. So it just seems to me we are being a bit over the top with "don't do it". Obviously you can be successful in this segment.
Why is it over the top? Sure, he can be successful with this, but odds are he won't be.
The odds change based on the people involved. I know Glumpy can cook and I know he is a cautious person who will look at all angles. I don't know his wife but I take his word for her experience. I think his chances are much better than people who eat at restaurants and then think they can run one.
Of course the odds change, but they are still poor. No idea if he can cook, but it seems irrelevant since he said he's keeping his day job.

As many people have said, the restaurant business is as tough as it comes. I think "don't do it" is prudent advice just based on the thread heading- reading some of the details of this particular case would give me even more pause.
I know how the business works. I have spent way too many years in it. I think "don't do it" with no context isn't helpful or even really pertinent.

 
I would say start by crunching the numbers. Take the time and put together a business plan and a budget. If it seems good from there, I would have weekly goals at the start to know exactly how things are going. I would also try to stay away from any long term commitments until you have a handle of what all is going on. Make sure you know all your costs, rent, payroll, insurance, utilities, inventory, taxes, etc. See how much business you have to do exceed those costs by 40% and if that is realistic. You need high margins.

 
Guys there are plenty of successful restaurants. And pizza is one of the biggest segments of casual dining so there are plenty of successful pizzerias. You just have to have a solid plan financially and operationally. Yes you can lose your ### but you can do that with any startup. In fact most start ups, of all types, fail. You can get some cushion with a franchise but even that depends on who is doing the franchising. So it just seems to me we are being a bit over the top with "don't do it". Obviously you can be successful in this segment.
Why is it over the top? Sure, he can be successful with this, but odds are he won't be.
The odds change based on the people involved. I know Glumpy can cook and I know he is a cautious person who will look at all angles. I don't know his wife but I take his word for her experience. I think his chances are much better than people who eat at restaurants and then think they can run one.
Of course the odds change, but they are still poor. No idea if he can cook, but it seems irrelevant since he said he's keeping his day job.

As many people have said, the restaurant business is as tough as it comes. I think "don't do it" is prudent advice just based on the thread heading- reading some of the details of this particular case would give me even more pause.
I know how the business works. I have spent way too many years in it. I think "don't do it" with no context isn't helpful or even really pertinent.
I'm guessing you've never owned one (just like the OP), and working in the industry is far different from owning. Let's not act as if Glumpy and/or his wife have vastly more experience than most restaurant owners. You really don't need more context than that to know that it's unlikely to become successful. Reading the details makes me think it's even less likely to do so.

 
Do you have any experience working a pizza restaurant; it was one of the most thankless jobs I have ever done. My sister bought a double restaurant; one restaurant was a bar/restaurant, the other a pizzeria. Even though she had a lifetime working the restaurant biz, including corporate, that pizzeria was completely foreign to her. The life of a pizza man is not easy and even thought there is a large mark-up on pizza, there is a ton of work involved. The pizza conveyor will make it go easier but it certainly knocks down the product's taste level. I assume that you will be making your dough as opposed to purchasing pre-made pizza dough (I see that you have a dough maker) because this is what you will be doing every morning and every night. Your setup, excluding that you'll actually be making your dough, sounds like a Domino's type restaurant. My friend and her husband owned two Domino's; first one was very profitable, second one sunk him. Their per pie costs was around $0.50, so there was a great markup but you'll struggle to match that, I think. At my sister place we had 7 pizzerias within 1 mile and more than 10 within 2; when we had our sale days we were mobbed, when the other places had their sales days all "our" customers would be there buying their pies. I would be interested in your dough recipe and your schedule/refrigeration of your dough as an outsider looking in. The pizza conveyor will allow you to cook wings á la Domino's but I do think a fryer makes them taste better. Manning an actual pizza oven sucks and I do not think that I spent a day doing it, where I didn't burn my arm; I still have the scars. I would not tell anyone to not follow their dream but if you are undercapitalized you will fail. I once had a money guy (along Chet's line) tell me I would be nuts investing in a restaurant (or a gym) and he could give me a hundred better investments for my money. Is your place strictly take-out or will you have a restaurant? What kind of hood does it have; does it have make-up air, if not you will be dying from the heat in the kitchen. Will you own the building? Good luck, and I mean it, the happiest days in my sister's life was when she got that restaurant but her saddest days were when it failed. BTW, the restaurant(s) are still there; it is owned by someone who has a few restaurants. My sister's problem was 100% being under-capatilized. When she finally landed back on her feet, she was working as a restaurant manager at a Denny's... The job at Denny's gave her a better insight of food costs and certainly tracking money, all of which you should know from your experience but, in retrospect, not having enough capital was her downfall.
Really want to re-emphasize the quality of food mention above. If you properly price point and your food is significantly better than Domino's this can work. If you don't hit both of those marks you'll be sale chasing, which will make it much more difficult to be profitable. Customers are likely to return even if the service is sub par at times if the food is great.

 
I didn't notice - have you and your wife worked in the restaurant industry for long?

And how's the food? I didn't see you mention that the food is amazing or anything.
I actually had a career of sorts primarily in fast foods. Managed two units in a Roy Rogers chain until they were sold, then later managed several Wendy's. Worked in others on and off. Was looking at an opportunity recently again before this came up. My wife currently moonlights running special events and has worked in restaurants for years. We both have a lot of local support for this venture. I'm intending to keep my day job for insurance sake.
Fast food is different. Fast food is pure volume and location. Real restaurants need some customers, obviously, and they need a good location, but they also need actually good food. People will do just about anything for great food at a reasonable price. They'll endure bad service, a location with no parking, slow kitchens - seriously, almost anything if the food is great. Similarly, if the food isn't any good, none of the rest of it will make enough people come in to make the place profitable.

If you would eat there every day, I'd say it's worth considering. If you'd bring lunch in or go grab lunch somewhere else on days you work, I wouldn't touch it with a ten-foot pole.
I would consider a "Hot-n-Ready" Pizza place to be more of a fast-food concept than a traditional restaurant, for what it's worth.

 
My first thought is that takeout is limiting. I would wonder if there is a delivery market. Office park, hospital.........

Second, I like that you are marketing to the latin market in the area. Whether or not that works is another thing, but understanding the demographics of a certain area is a good start.

Third: Women. Make your place female friendly. Offer something, anything, that women might like, and can only get at your place. If Mr. and Mrs. Smith are deciding where to get takeout, and Mrs. Smith can only get her favorite spinach salad from your joint, guess where Mr. Smith is getting his food from?

Fourth: Watch every dollar like a hawk. You need to purchase a stove? The exact model is available, for pennies on the dollar, somewhere. Find it. Shop around for the products you use, dry goods, etc. If you are being smart with money everywhere else, you won't be tempted to skimp on the stuff people put in their mouth. Sometimes owners think people won't notice, but they will.

 
If the owner is willing to finance I am guessing he owns it outright. Although he is not active, he can't seem to turn a profit without the debt. I think you put yourself in a 10X better position to succeed if you don't have the debt and balloon payment hanging over your head. Sounds to me like a lease of your own place (hopefully without a personal guarantee) and used/near new equipment at 40-50% of new is definitely the way to go assuming you can do it without debt. Of course, I'm not sure how much this guy is charging you for the operation so your mileage may vary... perhaps it really is a great deal. best of luck whichever way you choose to proceed.

 
Guys there are plenty of successful restaurants. And pizza is one of the biggest segments of casual dining so there are plenty of successful pizzerias. You just have to have a solid plan financially and operationally. Yes you can lose your ### but you can do that with any startup. In fact most start ups, of all types, fail. You can get some cushion with a franchise but even that depends on who is doing the franchising. So it just seems to me we are being a bit over the top with "don't do it". Obviously you can be successful in this segment.
Why is it over the top? Sure, he can be successful with this, but odds are he won't be.
The odds change based on the people involved. I know Glumpy can cook and I know he is a cautious person who will look at all angles. I don't know his wife but I take his word for her experience. I think his chances are much better than people who eat at restaurants and then think they can run one.
Of course the odds change, but they are still poor. No idea if he can cook, but it seems irrelevant since he said he's keeping his day job.

As many people have said, the restaurant business is as tough as it comes. I think "don't do it" is prudent advice just based on the thread heading- reading some of the details of this particular case would give me even more pause.
I know how the business works. I have spent way too many years in it. I think "don't do it" with no context isn't helpful or even really pertinent.
I'm guessing you've never owned one (just like the OP), and working in the industry is far different from owning. Let's not act as if Glumpy and/or his wife have vastly more experience than most restaurant owners. You really don't need more context than that to know that it's unlikely to become successful. Reading the details makes me think it's even less likely to do so.
Yeah all I have done is manage them. I mean what do I know? I have only run several successful restaurants while owners were thousands of miles away. In fact since every restaurant is doomed to fail no one should open one, ever.

 
A quick thing on how tough the restaurant business is:

It seems tougher than it actually is because there are a lot of bad owners. You don't have to be qualified, or have a good idea. You just need to scrape together enough money to open a joint. Is the restaurant business that tough, or is it just a business that has a much higher than average percentage of ill-prepared owners?

 
Guys there are plenty of successful restaurants. And pizza is one of the biggest segments of casual dining so there are plenty of successful pizzerias. You just have to have a solid plan financially and operationally. Yes you can lose your ### but you can do that with any startup. In fact most start ups, of all types, fail. You can get some cushion with a franchise but even that depends on who is doing the franchising. So it just seems to me we are being a bit over the top with "don't do it". Obviously you can be successful in this segment.
Why is it over the top? Sure, he can be successful with this, but odds are he won't be.
The odds change based on the people involved. I know Glumpy can cook and I know he is a cautious person who will look at all angles. I don't know his wife but I take his word for her experience. I think his chances are much better than people who eat at restaurants and then think they can run one.
Of course the odds change, but they are still poor. No idea if he can cook, but it seems irrelevant since he said he's keeping his day job.

As many people have said, the restaurant business is as tough as it comes. I think "don't do it" is prudent advice just based on the thread heading- reading some of the details of this particular case would give me even more pause.
I know how the business works. I have spent way too many years in it. I think "don't do it" with no context isn't helpful or even really pertinent.
I'm guessing you've never owned one (just like the OP), and working in the industry is far different from owning. Let's not act as if Glumpy and/or his wife have vastly more experience than most restaurant owners. You really don't need more context than that to know that it's unlikely to become successful. Reading the details makes me think it's even less likely to do so.
Yeah all I have done is manage them. I mean what do I know? I have only run several successful restaurants while owners were thousands of miles away. In fact since every restaurant is doomed to fail no one should open one, ever.
I'm sure you have, but you still haven't acknowledged that "running" a business is very different from owning one. Of course, I said nothing remotely close to your last sentence, but that's par for the course with you.

I guess you're right- buying a pizza/wings/ice cream/burrito shop, for his wife, when neither have ever owned a restaurant before, is a can't miss prospect. I mean, he's a good cook, right? Who cares if he isn't going to be actually cooking. Maybe you should go in as a partner?

 
Guys there are plenty of successful restaurants. And pizza is one of the biggest segments of casual dining so there are plenty of successful pizzerias. You just have to have a solid plan financially and operationally. Yes you can lose your ### but you can do that with any startup. In fact most start ups, of all types, fail. You can get some cushion with a franchise but even that depends on who is doing the franchising. So it just seems to me we are being a bit over the top with "don't do it". Obviously you can be successful in this segment.
Why is it over the top? Sure, he can be successful with this, but odds are he won't be.
The odds change based on the people involved. I know Glumpy can cook and I know he is a cautious person who will look at all angles. I don't know his wife but I take his word for her experience. I think his chances are much better than people who eat at restaurants and then think they can run one.
Of course the odds change, but they are still poor. No idea if he can cook, but it seems irrelevant since he said he's keeping his day job.

As many people have said, the restaurant business is as tough as it comes. I think "don't do it" is prudent advice just based on the thread heading- reading some of the details of this particular case would give me even more pause.
I know how the business works. I have spent way too many years in it. I think "don't do it" with no context isn't helpful or even really pertinent.
I'm guessing you've never owned one (just like the OP), and working in the industry is far different from owning. Let's not act as if Glumpy and/or his wife have vastly more experience than most restaurant owners. You really don't need more context than that to know that it's unlikely to become successful. Reading the details makes me think it's even less likely to do so.
Yeah all I have done is manage them. I mean what do I know? I have only run several successful restaurants while owners were thousands of miles away. In fact since every restaurant is doomed to fail no one should open one, ever.
I partnered with a guy that opened 18 Boston Markets in CA, was district manager for Coco's chain, consulted for an LA based company on his ten restaurants, and had run the kitchen at several places. But when it came to owning his own place, he was a disaster and I had to bail him out of it, costing me a ton.

Don't do it!!! LOL

 
I would say start by crunching the numbers. Take the time and put together a business plan and a budget. If it seems good from there, I would have weekly goals at the start to know exactly how things are going. I would also try to stay away from any long term commitments until you have a handle of what all is going on. Make sure you know all your costs, rent, payroll, insurance, utilities, inventory, taxes, etc. See how much business you have to do exceed those costs by 40% and if that is realistic. You need high margins.
Besides my previous post when I was being a ####... this is pretty sound advice. Get the numbers straight and be honest with yourself about where you draw your profitability line. You may be in the red for a little bit, but know your break point.

 
Why don't you give me half the money you were going to spend, then we'll go out back, I'll kick you in the nuts, and we'll call it a day.

 
OK back on board. Pizza is a tough business and this one is not a big name player. That's actually not the target--we fell into the deal to begin with so were not necessarily looking for this, though there are ongoing outside factors which have had us doing some career CYA. The restaurant seems to be holding its own with what we think is streamlined ownership involvement. We looked at the deal for some months without moving before the price was cut. At this point--pending confirmation of the actual inventory--it's the equipment that we would be purchasing. Since that equipment is designed primarily for pizza, and that pizza is paying the bills, we would intend to maintain it while building a market into what we think/hope are more lucrative directions.

Big flag is that non-franchise situation. We ultimately don't intend to keep it but not sure about losing the identity that quickly.

Big plus is that it has succeeded to this point largely with walk-in traffic. It does not have a prominent facade.

Another concern is the lease arrangement and restrictions, and to do what we need there will be some minor upfits.

It's built for pizza so that is expected to be a continuing part. Doesn't hurt that it's the only pizza place in a major restaurant corridor.

Our target though is elsewhere, and we think that the pizza will become secondary if successful.

Our intention is to offer a pretty targeted menu, appealing to select people often--not everyone all the time.
If the main thing you are purchasing is the equipment then I guess I don't understand why you are bothering with this place at all. Used restaurant equipment is readily available and at bargain prices. Why not get the equipment that you need for the type of food you ultimately want to serve, a better location without lease restrictions and without all of the franchising concerns?
I'm looking at this as well. The deal for the equipment is actually a good one, but I'm not so sure that belt style oven isn't a more limiting factor than what we need. The question of the non-franchise is a bugger, the lease arrangement for the benefit of that location an open question. The existing traffic flow is a real plus but that's not our only target market.

 
Thanks again for both votes of confidence and naysayers.

We have a really good BBQ place in my hometown in a horrible location that has been there for 10 years now. I love Baby Back Blues.
This reminds me of one of my favorite BBQ haunts, been around for as long as I remember, so remote that they had to name the road after the restaurant just so folks could find it without getting lost! What we want to do I think is not so dependent on location--other than being accessible.

My first thought is that takeout is limiting. I would wonder if there is a delivery market. Office park, hospital.........

Second, I like that you are marketing to the latin market in the area. Whether or not that works is another thing, but understanding the demographics of a certain area is a good start.

Third: Women. Make your place female friendly. Offer something, anything, that women might like, and can only get at your place. If Mr. and Mrs. Smith are deciding where to get takeout, and Mrs. Smith can only get her favorite spinach salad from your joint, guess where Mr. Smith is getting his food from?

Fourth: Watch every dollar like a hawk. You need to purchase a stove? The exact model is available, for pennies on the dollar, somewhere. Find it. Shop around for the products you use, dry goods, etc. If you are being smart with money everywhere else, you won't be tempted to skimp on the stuff people put in their mouth. Sometimes owners think people won't notice, but they will.
A lot of it could be delivery and fairly large scale. We are already embedded in that latin market and have on occasion provided for such potluck events.

If the owner is willing to finance I am guessing he owns it outright. Although he is not active, he can't seem to turn a profit without the debt. I think you put yourself in a 10X better position to succeed if you don't have the debt and balloon payment hanging over your head. Sounds to me like a lease of your own place (hopefully without a personal guarantee) and used/near new equipment at 40-50% of new is definitely the way to go assuming you can do it without debt. Of course, I'm not sure how much this guy is charging you for the operation so your mileage may vary... perhaps it really is a great deal. best of luck whichever way you choose to proceed.
It seems to be a really good deal compared to what else we've seen on the market but it would still be a pretty heavy debt. It would definitely be cleaner if we were able to invest in this same package piecemeal instead of whole hog.

 
I don't know if has been directly mentioned, but a main concern would be purchasing power in the pizza business. A small franchise or independent does not have the same purchase price from a distributor as the bigger pizza joints. When I owner operated several schlotzsky's deli's in charlotte a few years back--yes schlotzsky's made 8" personal pies--our cheese and pepperoni cost were fairly reasonable, but

compared to the domino's, we paid a premium. an example, a schlotzky's 8" cost 1.49 to make and sold for ~4.29, that was with 500+store buying power. Another 1200+ company I franchised repped for sold grab and go 5" pizzas in convnencience stores for 2.99 that cost .90 to make.

everyone enjoys a very good pizza and are willing to pay $12 on up from time to time, but i believe the truth that pizza is a quick kid fix at the end of a very busy day.

 
glumpy said:
Interesting stuff pittstown. While I've got years of restaurant experience the pizza part was short lived with a Pizza Inn years ago--over one winter to complement my concrete construction income. I did not have trouble with the oven; this one does have a conveyor belt, and the wings are good--but what you say about that effect on pies gives me pause. Historically I go for more of a hand formed designer pizza. Obviously I've posted that it's the deal and location which we're primarily attracted to here.

I had thought there were no other pizza joints on this strip and just learned that there is indeed one a mile away--a Dominos also just out of sight of the main drag.

Fennis--I like it! Was thinking of Glumpy's Pizza & Posole :D
Nothing packs the house like Mexican soup. :mellow:

In all seriousness, good luck! I am sure you and your wife will make it successful.

 
glumpy said:
Interesting stuff pittstown. While I've got years of restaurant experience the pizza part was short lived with a Pizza Inn years ago--over one winter to complement my concrete construction income. I did not have trouble with the oven; this one does have a conveyor belt, and the wings are good--but what you say about that effect on pies gives me pause. Historically I go for more of a hand formed designer pizza. Obviously I've posted that it's the deal and location which we're primarily attracted to here.

I had thought there were no other pizza joints on this strip and just learned that there is indeed one a mile away--a Dominos also just out of sight of the main drag.

Fennis--I like it! Was thinking of Glumpy's Pizza & Posole :D
Nothing packs the house like Mexican soup. :mellow:

In all seriousness, good luck! I am sure you and your wife will make it successful.
Thanks Fennis but I think we've pretty much decided to go another direction. Bottom line was that we would be taking on a 3 year $100,000 commitment between purchase and lease before groceries, and that's just more than I want to start out with no matter how appealing the deal. We're starting to look at other options.

 
Have you ever bled to death from papercuts?
Pretty much this if you're only running 1 or 2. You need a pretty large chain of places to feed off of each other to make it.

I would only open a restaurant as a hobby if I'm loaded and didn't mind losing money while having fun.

 
UPDATE! it's been Crazy!!

Thanks for all the feedback--I pretty much was concerned for the three big issues we touched on:

1. The cost of getting in was really high, especially considering that we would be working around the equipment; it was not what we wanted.

2. The lease would be really high for this area, considering that the benefits were not exclusive to that site. Between the startup costs and lease I figured we would be down at least $1mil before opening the doors.

3. The franchise/not a franchise question. I did not trust the answer to that question, and thanks to Mr Roboto for pretty well summing up and confirming all those related concerns.

So...the light of my life was pretty dark. Actually--she was furious. I tried not to give any false sense of optimism but the fact that we were still looking at it after months of that I thought was just due diligence she took pretty hard. A couple weeks later she had word from a friend about this place we might want to look at so despite my lack of enthusiasm off we went for a Sunday drive. Not so good, so we kept looking....

We stopped by one store, where a friend of hers was in the process of opening a convenience store and offered to lease a connected space, a nondescript storefront,---used to be a bar years ago, which she thought we could build into a kitchen. Well, I knew within one minute there was no way in hell we'd be able to make that happen but spent a couple hours looking for an out. The location was actually a great one--but the building is derelict, and that's the only thing it's got going for it.

I finally stepped outside and looked at the stores across the highway, and all the traffic flowing by--and had to make a call: "Honey, there's no way in Hell we can make a kitchen out of that space." It was likt a train barely clinging to the track. "...but I sure could park one out front right here--" BAM! :excited:

So to jump forward to where we're at:

We settled on a sublease, and I placed a deposit down on the spot. The location is indeed a great one and glad I did--because since then the folks have had everyone and their brother trying to get in on it, some in some pretty ugly ways. Weare working more as a partnership though because we are providing services as well for that lease.

We bought a trailer. I would have preferred to pick up a truck but the deal was incredible, timing right, and the way it's set up really perfect for what we need. We have not yet had the official health inspection because first we need to attach to a commissary--but the inspector was real impressed when he looked at it.

Before hooking up with the commissary we had to take ServSafe classes, and go through other required steps--we may be in the toughest county for these operations, and with the proliferation of mobile kitchens recently they are really tight on their requirements. We're about halfway there. It just so happens there's a nonprofit set up one mile from where we intend to plant the trailer and they have allowed us to pushthings since we're already so committed.

I've got a bead on a brick and mortar site when this takes off; in the meantime we pretty much intend to run this as such, and only travel with it on occasion. We've thrown a couple of introductory events using other commercial kitchens while developing our menu and the response has been fantastic, with a few signed on for future events.

The best part is that it's paid up to date. That won't go on too much longer but it's awfully nice not to begin under such a mountain of debt. While getting into the project I talked with my financial advisor and decided to pull it from retirement. Gawd knows I wasn't going to be able to retire on that amount anyway--and this might make it possible!

That's the outline--much more between the lines but I'm being paged. Thanks for all the support and suggestions!

:coffee:

 
UPDATE! it's been Crazy!!

Thanks for all the feedback--I pretty much was concerned for the three big issues we touched on:

1. The cost of getting in was really high, especially considering that we would be working around the equipment; it was not what we wanted.

2. The lease would be really high for this area, considering that the benefits were not exclusive to that site. Between the startup costs and lease I figured we would be down at least $1mil before opening the doors.

3. The franchise/not a franchise question. I did not trust the answer to that question, and thanks to Mr Roboto for pretty well summing up and confirming all those related concerns.

So...the light of my life was pretty dark. Actually--she was furious. I tried not to give any false sense of optimism but the fact that we were still looking at it after months of that I thought was just due diligence she took pretty hard. A couple weeks later she had word from a friend about this place we might want to look at so despite my lack of enthusiasm off we went for a Sunday drive. Not so good, so we kept looking....

We stopped by one store, where a friend of hers was in the process of opening a convenience store and offered to lease a connected space, a nondescript storefront,---used to be a bar years ago, which she thought we could build into a kitchen. Well, I knew within one minute there was no way in hell we'd be able to make that happen but spent a couple hours looking for an out. The location was actually a great one--but the building is derelict, and that's the only thing it's got going for it.

I finally stepped outside and looked at the stores across the highway, and all the traffic flowing by--and had to make a call: "Honey, there's no way in Hell we can make a kitchen out of that space." It was likt a train barely clinging to the track. "...but I sure could park one out front right here--" BAM! :excited:

So to jump forward to where we're at:

We settled on a sublease, and I placed a deposit down on the spot. The location is indeed a great one and glad I did--because since then the folks have had everyone and their brother trying to get in on it, some in some pretty ugly ways. Weare working more as a partnership though because we are providing services as well for that lease.

We bought a trailer. I would have preferred to pick up a truck but the deal was incredible, timing right, and the way it's set up really perfect for what we need. We have not yet had the official health inspection because first we need to attach to a commissary--but the inspector was real impressed when he looked at it.

Before hooking up with the commissary we had to take ServSafe classes, and go through other required steps--we may be in the toughest county for these operations, and with the proliferation of mobile kitchens recently they are really tight on their requirements. We're about halfway there. It just so happens there's a nonprofit set up one mile from where we intend to plant the trailer and they have allowed us to pushthings since we're already so committed.

I've got a bead on a brick and mortar site when this takes off; in the meantime we pretty much intend to run this as such, and only travel with it on occasion. We've thrown a couple of introductory events using other commercial kitchens while developing our menu and the response has been fantastic, with a few signed on for future events.

The best part is that it's paid up to date. That won't go on too much longer but it's awfully nice not to begin under such a mountain of debt. While getting into the project I talked with my financial advisor and decided to pull it from retirement. Gawd knows I wasn't going to be able to retire on that amount anyway--and this might make it possible!

That's the outline--much more between the lines but I'm being paged. Thanks for all the support and suggestions!

:coffee:
Very excited for you! Good luck.

Do you have any basic pics to share so we can get a rough idea? I am bit confused where the trailer is parked. Are you on the edge of a parking lot?

 
UPDATE! it's been Crazy!!

Thanks for all the feedback--I pretty much was concerned for the three big issues we touched on:

1. The cost of getting in was really high, especially considering that we would be working around the equipment; it was not what we wanted.

2. The lease would be really high for this area, considering that the benefits were not exclusive to that site. Between the startup costs and lease I figured we would be down at least $1mil before opening the doors.

3. The franchise/not a franchise question. I did not trust the answer to that question, and thanks to Mr Roboto for pretty well summing up and confirming all those related concerns.

So...the light of my life was pretty dark. Actually--she was furious. I tried not to give any false sense of optimism but the fact that we were still looking at it after months of that I thought was just due diligence she took pretty hard. A couple weeks later she had word from a friend about this place we might want to look at so despite my lack of enthusiasm off we went for a Sunday drive. Not so good, so we kept looking....

We stopped by one store, where a friend of hers was in the process of opening a convenience store and offered to lease a connected space, a nondescript storefront,---used to be a bar years ago, which she thought we could build into a kitchen. Well, I knew within one minute there was no way in hell we'd be able to make that happen but spent a couple hours looking for an out. The location was actually a great one--but the building is derelict, and that's the only thing it's got going for it.

I finally stepped outside and looked at the stores across the highway, and all the traffic flowing by--and had to make a call: "Honey, there's no way in Hell we can make a kitchen out of that space." It was likt a train barely clinging to the track. "...but I sure could park one out front right here--" BAM! :excited:

So to jump forward to where we're at:

We settled on a sublease, and I placed a deposit down on the spot. The location is indeed a great one and glad I did--because since then the folks have had everyone and their brother trying to get in on it, some in some pretty ugly ways. Weare working more as a partnership though because we are providing services as well for that lease.

We bought a trailer. I would have preferred to pick up a truck but the deal was incredible, timing right, and the way it's set up really perfect for what we need. We have not yet had the official health inspection because first we need to attach to a commissary--but the inspector was real impressed when he looked at it.

Before hooking up with the commissary we had to take ServSafe classes, and go through other required steps--we may be in the toughest county for these operations, and with the proliferation of mobile kitchens recently they are really tight on their requirements. We're about halfway there. It just so happens there's a nonprofit set up one mile from where we intend to plant the trailer and they have allowed us to pushthings since we're already so committed.

I've got a bead on a brick and mortar site when this takes off; in the meantime we pretty much intend to run this as such, and only travel with it on occasion. We've thrown a couple of introductory events using other commercial kitchens while developing our menu and the response has been fantastic, with a few signed on for future events.

The best part is that it's paid up to date. That won't go on too much longer but it's awfully nice not to begin under such a mountain of debt. While getting into the project I talked with my financial advisor and decided to pull it from retirement. Gawd knows I wasn't going to be able to retire on that amount anyway--and this might make it possible!

That's the outline--much more between the lines but I'm being paged. Thanks for all the support and suggestions!

:coffee:
Food trucks are the rage right now and North Carolina is a hotspot for them. Best of luck, GB.

 
UPDATE! it's been Crazy!!
Very excited for you! Good luck.

Do you have any basic pics to share so we can get a rough idea? I am bit confused where the trailer is parked. Are you on the edge of a parking lot?
There's an old old truckstop off I-85--I'd guess it's been 30 years since it's been active. I remember eating at the diner there on the way to the chain races at the old dirt track--food was great but then we might not have been all that critical at the time. That's the place--basically three buildings and this is the one fronting the road. A lot of commercial development facing it across the street but before anyone can build on it I understand that they will have to widen the bridge over I-85 and that cost is prohibitive so far.

 
Good for you Glumpy! I'm sure Tipsy has some great input forthcoming.

I take my hat off to people with the balls to get into the restaurant biz.

 

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