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Footballguy
From Advertising Age
Get ready to see a lot more Tim Tebow: The most talked-about player in the National Football League could become a $10 million a year endorser if he keeps delivering like he did over the weekend, according to sports-marketing experts.....
The game on CBS averaged a 25.9 household rating/43 share, according to Nielsen, the highest-rated first-round NFL playoff game in 24 years. Politicians, including Republican presidential candidates Rick Perry and Michele Bachmann, have referenced Mr. Tebow in speeches. Ever since coming off the bench earlier in the season to lead the Broncos to the playoffs, he touched off a craze known as "Tebowing" -- dropping to one knee, elbow bent with forehead resting in hand, in prayer, as the religious Mr. Tebow does during games. After Sunday's game, mentions of Mr. Tebow on Twitter set a peak rate record of 9,420 tweets per second on the social-media site, including this one from none other than Lady Gaga: "Giants fan but wow. #Tebow Thats what the f**k a champion looks like."
Just when you thought it wouldn't get deeper.
Get ready to see a lot more Tim Tebow: The most talked-about player in the National Football League could become a $10 million a year endorser if he keeps delivering like he did over the weekend, according to sports-marketing experts.....
The game on CBS averaged a 25.9 household rating/43 share, according to Nielsen, the highest-rated first-round NFL playoff game in 24 years. Politicians, including Republican presidential candidates Rick Perry and Michele Bachmann, have referenced Mr. Tebow in speeches. Ever since coming off the bench earlier in the season to lead the Broncos to the playoffs, he touched off a craze known as "Tebowing" -- dropping to one knee, elbow bent with forehead resting in hand, in prayer, as the religious Mr. Tebow does during games. After Sunday's game, mentions of Mr. Tebow on Twitter set a peak rate record of 9,420 tweets per second on the social-media site, including this one from none other than Lady Gaga: "Giants fan but wow. #Tebow Thats what the f**k a champion looks like."
Just when you thought it wouldn't get deeper.