I think I would lean toward fee based but that is interesting. The mortgage part of that is a no go zone though as it would be a RESPA violation for me to get paid on any loan in which I did not actually work on.Fee structure would be the interesting concept to me for this. Like, taking a percentage of what you've saved someone reducing interest on credit cards, avoiding fees and/or late payments through organization/ideas you provide. When to refinance a mortgage to save them $X a month. The possibilities are endless really.
You could start as a coach and then parlay that into being an advisor once you get someone financially healthy. I've dabbled with the idea of a financial advisement company that actually only pulls commissions when their clients make money. There's an initial start up fee of course. But, you can actually look your client in the face and tell them you're working in their best interest, because if their investments don't move in a positive direction you don't charge them. Portfolio was down this quarter, sorry, we get bupkis. This "we do better when YOU do better!" line is such BS to me. Yeah, you still got your percentage even though my portfolio took a dive.
This isn't a new concept though, and anyone who is actually interested in being "coached," can find that information rather easily for free. The important factor will be you differentiating yourself somehow. Good luck.
It is true... people can get the information for free. You can get in Google, Youtube, etc. I mean, literally, Dave Ramsey is a millionaire and his entire advice is "don't spend money and don't use debt..... the end" I send info to people all the time about improving their credit and people still want that personal direction. Also, coaching, just like in sports, isn't just about the objective numbers but helping with the mindset and discovery of bad to turn to good habits, etc. There is a market for sure. How much I could grow this? I don't know. I think that would largely depend on my writing skills (books) and speaking skills and charisma (shows like Ramsey and Suzy).