squistion
Footballguy
I am all for political correctness but this seems a bit much even for me.
Let the marketplace decide. Ads that cross the line will get blowback, don't think we need government regulation. Doubt that will ever happened in this country.
https://citizentv.co.ke/business/uk-bans-advertisements-gender-stereotypes-258539/
UK bans advertisements with gender stereotypes
Depictions of girls as less academic than boys, men being belittled for “unmanly” behavior, and an array of other cliched portrayals have been consigned to history in British commercials as new rules come into effect banning gender stereotypes in advertising.
The changes, announced in December and enforced from Friday onward, ban companies from using depictions of gender “that are likely to cause harm, or serious or widespread offense.”
Broadcast, online and print advertising is affected by the guidelines, which will force advertisers to discard dated and stereotypical portrayals of men and women.
Advertisers will have to tread carefully in scenarios the watchdog cites as problematic. These include commercials that show a man with his feet up while a woman cleans; a man or woman failing at a task because of their gender; suggestions that a person’s physique has held them back from romantic or social success; or a man being belittled for performing stereotypically “female” tasks.
Examples of potentially problematic material given by the Advertising Standards Authority (ASA) include a man failing to change a nappy or a woman struggling to park a car; a commercial suggesting that mums should prioritize cleanliness or looking attractive over their emotional well-being; and ads that play on stereotypical ideas of gender, such as men being more “daring” or women being more “caring.”
The changes follow a review by the ASA, published in 2017, which found harmful stereotypes that can be reinforced by advertising “can restrict the choices, aspirations and opportunities of children, young people and adults.” [...]
Let the marketplace decide. Ads that cross the line will get blowback, don't think we need government regulation. Doubt that will ever happened in this country.
https://citizentv.co.ke/business/uk-bans-advertisements-gender-stereotypes-258539/
UK bans advertisements with gender stereotypes
Depictions of girls as less academic than boys, men being belittled for “unmanly” behavior, and an array of other cliched portrayals have been consigned to history in British commercials as new rules come into effect banning gender stereotypes in advertising.
The changes, announced in December and enforced from Friday onward, ban companies from using depictions of gender “that are likely to cause harm, or serious or widespread offense.”
Broadcast, online and print advertising is affected by the guidelines, which will force advertisers to discard dated and stereotypical portrayals of men and women.
Advertisers will have to tread carefully in scenarios the watchdog cites as problematic. These include commercials that show a man with his feet up while a woman cleans; a man or woman failing at a task because of their gender; suggestions that a person’s physique has held them back from romantic or social success; or a man being belittled for performing stereotypically “female” tasks.
Examples of potentially problematic material given by the Advertising Standards Authority (ASA) include a man failing to change a nappy or a woman struggling to park a car; a commercial suggesting that mums should prioritize cleanliness or looking attractive over their emotional well-being; and ads that play on stereotypical ideas of gender, such as men being more “daring” or women being more “caring.”
The changes follow a review by the ASA, published in 2017, which found harmful stereotypes that can be reinforced by advertising “can restrict the choices, aspirations and opportunities of children, young people and adults.” [...]
