The names held up because there are no official TTB meanings assigned to the words. It’s not like “straight” or “bourbon”. More like small batch (which literally means nothing). Jack Daniels could put “small batch craft whiskey handmade in Tennessee” if they wanted. But they don’t, because they have SOME integrity
Regarding quakify.... Not really... MGP is notorious for releasing some fantastic bourbon and rye stock from time to time. They’re not bad at what they do... it’s just not craft.
To my knowledge I’m unaware Tito’s does any more than a single pass through their pot stills. I could be wrong but I’ve yet to see evidence to the contrary. It seems that IF they WERE putting actual work into the product they would have been more clear about their process, given how many folks are calling them on their bull####.
But no, they don’t talk about their process because they know it would crush the illusion they’ve built up via marketing.