Currently about 1/3 of the way through In the Plex by Steve Levy. Solid so far. Hard to imagine a time when Google was 4 guys working out of some Intel employee's house.
The interesting thing is how they run their company:
1. Hire the best talent
2. Data drives decisions, not individuals
3. Think big
4. Question everything
5. Create a work environment that makes people want to come to work, want to work long hours and be invested in your growth
It seems so simple, but having worked for a couple mid-size, privately-held companies that basically do none of these, it's fascinating.
The interesting thing - to me - about Google, is their search engine was the only thing they've created that was truly a Google original - and if they had only that they wouldn't be profitable. Otherwise, they borrow ideas and use the 5 things above to out-innovate everyone.
Now if only they could figure out this whole social thing. Because I trust them a lot more than Facebook.