Chase Stuart
Footballguy
My piece on projecting receiving yards for WRs is now up: http://subscribers.footballguys.com/apps/article.php?article=stuart_projecting_receiving_yards
The key word is starting point: this shouldn't be what you use to draft, but helps to inform a discussion of projections.
Receiving yards is mathematically equivalent to the following equation:
Yards/Target, on the other hand, is not very easy to predict. In fact, it's all over the map from year to year. This would be good news for Larry Fitzgerald, although it's not like anyone has him outside of the top 40 for their 2013 projections.
Team Pass Attempts is in the middle. Teams tend to regress to the mean, but I'd say it's more 'sticky' than yards per target.
Again, these are only baseline projections. You might see this and say "well the average team that throws a ton of passes tends to regress to the mean, but Team X won't." But it still helps to understand the averages and then make sure you have a good reason for projecting something different.
The key word is starting point: this shouldn't be what you use to draft, but helps to inform a discussion of projections.
Receiving yards is mathematically equivalent to the following equation:
Why would you want to do that? Because those three variables have different levels of sustainability. The middle one -- aka, a player's share of his team's pie -- is the easiest of the three to predict. In broad terms, receivers who stay on the same team generally average about the same percent of the targets pie every year.(Team Pass Attempts) + (Targets/Team Pass Attempt) + (Yards/Target)
Yards/Target, on the other hand, is not very easy to predict. In fact, it's all over the map from year to year. This would be good news for Larry Fitzgerald, although it's not like anyone has him outside of the top 40 for their 2013 projections.
Team Pass Attempts is in the middle. Teams tend to regress to the mean, but I'd say it's more 'sticky' than yards per target.
Again, these are only baseline projections. You might see this and say "well the average team that throws a ton of passes tends to regress to the mean, but Team X won't." But it still helps to understand the averages and then make sure you have a good reason for projecting something different.