I’m thinking you didn’t read the thread. Amirite? But you have it ALL figured out with your preconceived biases.
I do make him millions. I’ve been here since the beginning as his first hire and the value of his company has increased by well over $100MM in that time.
We have no HR. I am HR among many, many other things.
I’ve been here 20+ years already so obviously I haven’t been skipping to new jobs every two years for more money very often. Or never. Would that qualify for reliable and loyal status by your definition?
First, good luck getting your raise.
Here is my perspective/advice...based on assumption that may or may not be valid:
Have you factored the 8 weeks vacation, company car and other uncommon perks into the comp comparisons you are getting from recruiters? Please do so because your boss (owner?) will.
Focus your discussion on the unique value YOU bring NOT the value the company has increased over the past 20 years. Fwiw, doesn't sound like you did that in the conversation but I am recommendingredients you don't do it in your own head either. Also, while I obviously don't know the specific details of your company I find it difficult to put a $100+ million value on a $50 million revenue company with 500 employees. If you own the real estate on which the 25 stores sit then it might makes sense. Anyway, stay away from conflating the value of your company with your value. Also, you mention HR responsibilities and fwiw unless you can point directly to sales/revenues that will be lost if you leave then it is gonna be hard to make the case for sig comp increase.
What I really liked about what you wrote previously was what would need to be paid to replace you and the uncertainty within. THIS is a winning strategy IMO, but again look at the TOTALLY comp, not just the salary.
Lastly, the ugly truth is that by staying anywhere for 20 years will nearly guarantee that you are underpaid. Job switchers get raises to move, fail and then get another raise to move again. As such, these somewhat incompetent job switchers being overpaid are what drive the inequity. That is, your boss likely isn't trying to screw you it's just that other hires are raising the comp base and creating the inequity in the process.
Anyway, just my opinion. Good luck!