Yeah except for my parents who call Comcast every single time their prices go up and they get their old pricing or better pricing back.
All they're talking about is that their bill went up from $121.36/mo to $122.04/mo and they let them keep the old price. That's totally different than giving them the $30/mo introductory pricing they had for the first 6 months of signing up, which is essentially what DirecTV is doing here (giving existing customers the new customer deal every year just for making a phone call).
There are no shortage of people in this thread saving $200-$500 every year just for making a call. You could take Comcast to freaking court for blowing up your house and they wouldn't let you get that much money out of them.
That is the problem though, they are basically telling us we need to shop to get the best deals. If you have options (cable, FIOS, Uverse, etc) you can switch every year or 2 and get the best deals (including with Direct TV). It is strictly a bottom line decision with them so why shouldn't it be with me? Loyalty doesn't mean anything either way.
"Basically telling you that you need to shop to get the best deal"? No, that's what everyone else is telling you to do when you call them after the first year and ask for a better deal and they say "LOL you signed a contract dummy, deal with it or go elsewhere, we don't care".
Regardless, I don't see any issue with people changing providers every year to save money (although seriously, who wants THAT hassle...people already moan in this thread about having to make a quick phone call) if they want to do that. The issue is people saying things like "they don't appreciate me as a customer" because they gave me awesome free stuff every year for 7 years but on year 8 my free stuff wasn't quite as good, so instead I'm going to go to this other company who will give me absolutely nothing after the first year.
Every company values you when you're a customer they don't have and they're trying to get you to switch. DirecTV is the only one that doesn't treat you like a used up piece of meat once you're already onboard. But getting all these free deals from DirecTV over the years has given people this sense of entitlement that we deserve it every year and if we don't get as awesome of a deal then we should just go to another company that would offer nothing in the same situation just to spite them.