I used to work in "Big Pharma. I'm not defending these practices, but I will say that it's a lot more complicated than the average person thinks, and there are some 2nd-line impacts that people often fail to realize.
-In the case of these old, smaller market drugs, the reason they're expensive is because of the effort that goes into making small quantities. Manufacturing lines have to be set-up for the drug...the fixed costs of that goes into the overhead of that line's run...On large volume drugs (statins, etc) the costs are minimal per pill...on these low-volume drugs, the cost per pill can be very high. It's akin to a "custom" item. You pay for the overhead, not the actual item. If it were profitable for generics to do it, they'd have found a way, but at low volume, there's no money in it.
-People often don't realize that Pharma companies aren't "obscenely rich." If Pharma companies made as much money as people think they do, there wouldn't be massive layoffs in the sector. It's much harder for people to understand and grasp the R&D that goes into a drug, resulting in a pill that costs $200, than it is an iPhone that costs $500...but both have their share of expenses and challenges. The cost of every drug that a company TRIED to bring to market and failed is rolled into the cost of the drugs that made it. So for every pill you take, you're paying for some of the pills that didn't succeed.
-You can't just start capping the costs of these things via regulations...Let's face it. We have great drugs because there's profit to be had in discovering them. If you start limiting the profit, you'll stifle the advancement. It's sad, but it's true. The first thing that starts to get cut when a pharma company is squeezed on earnings is R&D.
-People view generics as these great "saviors" that come in and provide affordable medicine. Generics allow the consumer to buy cheaper medicine by not contributing at all to the development of new drugs (if anything, they hinder it). It's the classic example of people wanting what's best unless they have to pay for it.
I'm 100% positive there are counters to most of these...I'm sure folks have/will cover them. I just wanted to point out that it's not so cut and dry. This particular article seems a bit excessive, but ask yourself this: What if that drug wasn't profitable at the old price. What if the company HAD to charge the new price to break even. Would you rather them stop selling it altogether, leaving no viable source for the drug, or sell it at the higher price?