Chadstroma
Footballguy
It was always odd to me that they abandoned the Ranger before.Bronco, Ranger return said to draw look
SOUTHFIELD, Mich. -- Ford is considering a revival of the Bronco sport utility vehicle and Ranger small pickup in the United States, where truck demand is booming, said a person familiar with company's plans.
The two models would be built at a Wayne, Mich., factory that now makes small cars, said the person, who asked not to be identified discussing product plans. The move would help Ford preserve some U.S. union jobs amid contract talks. The company may assemble the Focus and C-Max in Mexico, a person familiar with the matter had said.
"It's a good move," John Wolkonowicz, a Boston-based independent analyst, said of reviving the SUV. "Gen Y has discovered the original Bronco. Ford has seen what the Mustang can do for them, and they are bringing back their iconic names."
The Bronco debuted in 1966. It has become popular with millennials in Southern California, said Wolkonowicz, a former product planner for Ford. The new Bronco would be will be a midsize SUV, built on a pickup frame. Ford made its last Bronco in 1996 and ended Ranger production in 2011.
For the Bronco, they are saying it will be a midsized SUV. How will this differ from their current lineup of SUV's/Crossovers? I wonder if they will end up not finding a niche for it.